Custom Web Site Design – Self Drive Holidays New Zealand

Posted on Jul 2, 2010 in Branding, Business, Travel, Web Site Design


Duffy has just completed the website for Self Drive Holidays New Zealand.

“Belinda Duffy has been fantastic to deal with right from the start. She has designed & project managed our website along with the branding for our stationery. She has thought outside the square to come up with a professional, fresh & easy way for people to have their holidays arranged for them. Her knowledge on all things design and web related is incredible.

Belinda has a fantastic eye for detail and has been great to deal with by email, phone and in person. ¬†She really wants to see her clients succeed which is fantastic. Thanks Belinda!”
Cam Potts, Founder, Self Drive Holidays New Zealand

A year-long project complete!

This project utilised the whole toolkit of services we offer at Duffy.

Keyword Research for online companies:
It was really important for this business to have a great domain name ‘packed’ with keyword clients search for to find ‘Self-Drive Holidays’. In-depth keyword research was done to see what US, UK and Australians search for to find ‘Self Drive Holidays’.

From this research the domain name was chosen as it cleverly contains several search terms. We also recommended an abbreviated name also for ease of people typing in the domain name.

Duffy created the branding for SDHNZ based a stylised steering wheel, that reads cleverly also as a mountain range and koru design. The brand was simply executed in Black and White (a key NZ palette) to ‘stand off’ the stunning images sitting behind it on the website and print collateral.

Website Strategy + Design:

This website was no ‘walk in the park’ project! The site is all custom designed page by page and custom-coded.

Duffy doesn’t use ‘out-of-the-box’ CMS (content management systems), sites like this and the majority of large sites we work on – they just don’t fit the mould. So we make the mould to fit the site.

This site cleverly holds all the ‘Things to Do’ and ‘Places to See’ in a database, allowing the client to create custom holidays that detect when he chooses a region a selection of things and places to see so creating holidays for him is easy.

We also used Google maps and coordinateas to automatically build this holiday maps.

The result a very clever website that works for the client, that he has total control of moving forward.