Duffy Loves

Batch Winery Waiheke Island – Wine Label Design by Duffy Design

Batch Winery 1299 Blanc de Blancs being served at the Sculpture on the Gulf opening, and the premium range Thomas & Sons.

Duffy worked with leading designer David Scott who designed the Batch Winery building, Duffy created the coloured panels that adorn the exterior walls of the winery, the colours inspired by the colours of wine from pale lemon lime (Pinot Gris) to Rose to Deep Plum (Merlot).

Batch Winery is one of New Zealand’s first gravity-fed wineries allowing hand-picked grapes to be delivered at the top level then naturally wine feeds into tanks and aged wines into the barrel hall built into the hillside.

The name Batch reflecting the care, attention and uniqueness of each ‘Batch’ of wine it produces.

All of the Batch Winery labels feature the same wine colour ‘stripes’ to connect them with the Art in the Vineyard, the exterior of the winery.

The Batch labels are all uniquely numbered for each type of wine using a custom designed font by Duffy which is comprised of lines in varying weights to mimic barcoding.

The Thomas and Sons label, Batch Wineries premium wine features a Digital Dot and Line coding design along with the wine stripes.

And the still to be released Thomas’s Bach label will be a more ‘Kiwi Bach’ feel in design being home to the Thomas Family hence also Batch Winery is known as the Thomas Estate Vineyard.

www.batchwinery.com

Batch Winery branding designed by Duffy Design, the winery due to open at the end of this week just in time for the Sculpture on the Gulf at Waiheke Island. Watch this space for all the beautiful labels and stunning collateral which all link so nicely with the Winery building itself that features stunning panels in all the wine colours that wrap around the building.

Company Logo Design for Chinchilla Pet Wear, a new high-fashion business producing quality designwears for our poochs!

The logo design a classic font to sit with other high-end designer brands with an emblem designed around a bone with two heart ends that is tiled into a pattern that appears across their product lines.

Design for Magento Commerce Membership Site Mummii.co.nz by Duffy.

The long awaited launch of the Mummii happened last week! An exclusive membership online ECommerce store for Kiwi mums.

Duffy created the branding and the Magento custom design for the website. Duffy designed each page of the site and all the custom icons throughout.

The branding playing on the two ‘i’s of Mummii being a boy and girl.

www.mummii.co.nz

Shopping Mall Branding for the new Food Pavilion at Manukau Supa Centa.

Duffy created a new identity for the Manukau Supa Centa eatery, the brief to create an identity that reflected the melting pot of flavours at the Pavilion. Duffy also created the campaign graphics for the Flava of Manukau best recipe competition.

Duffy was approached to create a new identity to move the former franchise owner of ‘Auckland Home Loans’ to a new brand that he would be proud of that truly reflected his innovative and progressive Mortgage and Insurance business.

Duffy engaged a Brand consultant to run several workshops to find a new brand name and brand essence that now is The Mortgage Supply Co.

“Rebranding and relaunching my business would have been a far bigger task than it was without Belinda’s expertise. The best thing we did was bring Belinda in right at the start where we literally had just a blank piece of paper. Right from concept design to ensuring her web site design was produced the highest standards through the web site development process.
Belinda ensured that my dream for the brand became real. Her creative talents combined with an eye for detail has given us a look we are immensely proud of and one that our clients comment on over and over again.”
David Windler, Director, The Mortgage Supply Co.

www.mortgagesupply.co.nz

After the much loved Christmas Tree E-Card last year designed by Duffy, the Auckland Philharmonic Orchestra briefed Duffy to design another beautiful custom-designed Christmas Ecard for 2011 – this year based around the Pohutukawa.

Duffy’s ‘designer label’ for Osmosis’s new yellow wonder pills, aptly named ‘Yellow Diamond’s, with inspiration from Ben Harper’s song, ‘Diamonds On The Inside’.

The bottle sticker design needed to look classy and sophisticated. The label uses a clear holographic foil that shimmers with particles like a diamond – a very cool bottle label design.

So what makes these pills wonderful? They contain a proprietary blend of beneficial nutrients that activate our cells to stimulate the production of adenosine triphosphate (ATP), the fuel for our metabolism and all cellular activity. Yellow Diamonds take free fatty acids (fat) and convert them into energy while allowing our adrenals to rest! Increasing energy, focus, metabolism, burning fat, removing toxins, lowering bad cholesterol, and curbing your appetite by stabilizing blood sugar.

“Duffy Design is a long awaited and desperately needed player to Auckland’s design space.
This past November we incorporated our Osmosis Skin Care business from Colorado. For a few months Kay and I really struggled to find a local company that delivers the same level of excellence we were accustomed to in California.
Duffy may be a boutique operator but Belinda truly offers the same level of quality of “design intelligence” as any of her counterparts in LA.
Belinda has an amazing ability to take a crude concept and deliver true inspiration in a very short period of time.”
Jack Savas, Director, Osmosis Skin Care New Zealand.

www.yellowdiamonds.co.nz

The Brief:
“I see my style as ‘edgy elegance’ and need this translated into a logo”
” ‘Dece’ stands for design that is edgy, contemporary (cool) and european.”

The result a strong graphic design across her cards and site that sits well with Wanda’s interior design style.

www.decedesign.com.au

A designer logo by Duffy for The Boatshed on Waiheke.

A much needed new brand identity to match the calibre of The Boatshed one of New Zealand’s best loved small luxury hotels.

Two months before Xmas The APO sent to Duffy:
20 Violins, 7 Violas, 8 Cellos, 5 Doubles Basses, 3 Flutes, 3 Oboes, 3 Clarinets, 3 Bassoons, 4 French Horns, 3 Trumpets, 3 Trombones, 1 Tuba, 1 Harp, 3 Percussion Instruments to compose into a stunning animated online Xmas tree!

“We have had so many comments from recipients saying how lovely it is and what a pleasure it was to receive.”
Helen Spoelstra, Auckland Philharmonic Orchestra.

Duffy has just completed a lovely new logo design for the not-for-profit organisation ‘New Zealand Cord Blood Foundation’.

The design combining the shape of DNA and a baby’s umbilical cord formed into a shape of a butterfly, to reflect the amazing gift of life and sense of freedom and survival cord blood gives to those who’s lifes it saves.

www.nzcbf.co.nz

Duffy has just completed the website for Self Drive Holidays New Zealand.

“Belinda Duffy has been fantastic to deal with right from the start. She has designed & project managed our website www.selfdriveholidaysnz.com along with the branding for our stationery. She has thought outside the square to come up with a professional, fresh & easy way for people to have their holidays arranged for them. Her knowledge on all things design and web related is incredible.

Belinda has a fantastic eye for detail and has been great to deal with by email, phone and in person.  She really wants to see her clients succeed which is fantastic. Thanks Belinda!”
Cam Potts, Founder, Self Drive Holidays New Zealand

A year-long project complete!

This project utilised the whole toolkit of services we offer at Duffy.

Keyword Research for online companies:
It was really important for this business to have a great domain name ‘packed’ with keyword clients search for to find ‘Self-Drive Holidays’. In-depth keyword research was done to see what US, UK and Australians search for to find ‘Self Drive Holidays’.

From this research the domain name www.selfdriveholidaysnz.com was chosen as it cleverly contains several search terms. We also recommended an abbreviated name also www.sdhnz.com for ease of people typing in the domain name.

Branding:
Duffy created the branding for SDHNZ based a stylised steering wheel, that reads cleverly also as a mountain range and koru design. The brand was simply executed in Black and White (a key NZ palette) to ‘stand off’ the stunning images sitting behind it on the website and print collateral.

Website Strategy + Design:

This website was no ‘walk in the park’ project! The site is all custom designed page by page and custom-coded.

Duffy doesn’t use ‘out-of-the-box’ CMS (content management systems), sites like this and the majority of large sites we work on – they just don’t fit the mould. So we make the mould to fit the site.

This site cleverly holds all the ‘Things to Do’ and ‘Places to See’ in a database, allowing the client to create custom holidays that detect when he chooses a region a selection of things and places to see so creating holidays for him is easy.

We also used Google maps and coordinateas to automatically build this holiday maps.

The result a very clever website that works for the client, that he has total control of moving forward.

www.selfdriveholidaysnz.com

Duffy has just completed the brand development for Automail.

Automail is an online postal mail service enabling businesses to ‘click to print and post’ direct from their desktop all of their business mail and have it delivered within 24hrs.
Automail also has an online portal ‘Automail Direct’ to businesses to send bulk direct postal mail campaigns.

www.automail.co.nz

Duffy has just finished the cafe logo design and branding for the Teed Street Larder in Newmarket, formally Columbus Coffee.

Interior Design by Paul Izzard Design.

Only 12 weeks till Christmas – time to get those creative juices flowing on Christmas Card ideas.

Duffy created for Peddlethorp Architects, based in Auckland, New Zealand a custom Merry Christmas card using a video that linked from an email they sent to all of their clients.

An innovative idea – as everyone loves watching videos.

No more getting staff to sign loads of Xmas cards, paying 50cents postage, printing, paying a staff member to address them and so it goes on…

Plastic Business Card Design – Julian Lofts from Duffy Design on Vimeo.

A stunning plastic business card design for leading Plastic Surgeon, Julian Lofts based here in Auckland, New Zealand. Out of all the amazing plastic cards designed by Duffy Design, this is our favourite! It is a thing of beauty, very apt for a Plastic Surgeon! The experience of having Plastic Cards for your business and handing them out to a prospect is quite an experience. Peoples sense of touch is almost pre-programmed to expect to receive the same old flimsy card business card. Their senses almost go into a frenzy when you hand it to them then they investigate every square inch with amazement! A pretty amazing response. You can be sure your card will be treasured, displayed to others and you and your business well remembered.

Restaurant Logo - Sidart Ponsonby, Auckland

Duffy has just designed the new logo and branding for ‘Sidart’ the new restaurant of highly acclaimed Sid Sahrawat’s winner of chef of the year 2007 and executive chef at The Grove.

The restaurant a marriage of food and art featuring the works for Rachael Foster. The restaurant designed by Paul Izzard.

SidArt – Level 1, Three Lamps Plaza, 283 Ponsonby Rd, Auckland 09 360 2122

Duffy has had heaps of fun designing the new logo design for Auckland based Gourmet Nut and Natural Confectionery Company, Nuttz.

The Nuttz products are a mix of Gourmet coated nuts, natural confectionery and dried fruits.

The brief was to develop a fun logo design that appealed to all ages.

Nuttz products are available at the Takapuna Markets – watch this space as they evolve.

www.nuttz.co.nz

Duffy took WordPress to its limits with this web site design and development!

The Travel Trainers web site incorporates an e-commerce engine, blog and all the other essential website ingredients.

Duffy assisted in the selection of the company name, designed the Travel Trainers logo, print and web design.

The Travel Trainers logo was based on the tail of a plane. The creative for their brand was designed around a real ‘kiwi’ trainer. The result a clever ‘training shoe’ that combines their primary TT logo design,  colours of the New Zealand Flag, an iconic NZ pattern on the sole along with the infamous Silver Fern and the stitching imitating flight paths.

Travel Trainers seminars tutor both inbound tourists to experience New Zealand through the eyes of a local ‘wearing a local’s shoes’ and to train kiwis about to take their big OE on the does and don’t of travelling abroad. Travel Trainers are kicking off with their ‘Travel Trainers at Ten’ seminars for inbound travellers wanting to get the most of their time in New Zealand.

www.traveltrainers.co.nz

Duffy is working as a marketing partner for the Design Precinct, Newmarket.

The Duffy designed Design Precinct logo, brand look and feel, website and ongoing marketing material.

(more…)