Duffy Loves

Shop branding and Window Graphics by Duffy for The Rub.

The Rub, a stunning new Drop-in Health Massage addition to Broadway, Newmarket.

Duffy designed the logo design, loyalty cards, lightboxes and window graphics. The brand identity, a fusion of a ‘tree’ design that was worked through from the Interior Design linking the woven hessian panels with the tree pattern on the windows, lightbox and in the hand shape in the ‘u’ of Rub. A fun project!

“Belinda understands the importance of retail branding in drawing customers in to our store.
She delivered a brand that was fresh and original, while incorporating well with our store fitout.
The brand, original pattern and graphic elements for our store windows and print material are fantastic. Above all they work for us everyday.” Chris Burt, Owner.

Duffy has just completed the new label designs for Blanchetts ‘Oil of the Olive’ Anti-Aging Botanical Face Collection.

Another ‘clean’ design by Duffy – Featuring oil droplets and illustrations of the key ingredients in each highly effective formulation, varying on each bottle design to highlight the plant oils, extracts and essential oils used.

An exciting new look for Blanchett, a New Zealand family skincare company based in Matakana with a family commitment to  ’Beautiful skin… Naturally’.

“As a designer (Architectural) myself, and having had a lot of involvement in
our ‘look’ so far, it is with a bit of caution that you search out a
professional to take you to the next level in design for your brand.
Finding Belinda has been wonderful, she is so creative and knows her tools
of trade well, listened carefully to hear to what we were looking for and
delivered a ‘look’ we just love. She’s not just a great designer but has
become part of our team in the way she shows enthusiasm for what we are
doing and makes helpful suggestions when she sees something which can be
improved, even the little things which really do make a difference. I look
forward to her design involvement in our company as we move forward.”
Jenny Blanchett-Burton, Director, Blanchett

The makeover by Duffy Osmosis New Zealand needed to align its brand online as the world’s best skincare products fastly becoming a must-have item in New Zealand’s fashion and beauty industry.

A website redesign transforming the site into a clean sophisticated minimal look that Duffy as carried across a range of print and screen-based marketing collateral from instore posters to training powerpoint templates.

A challenging little site design to work with an ‘out of the box’ e-commerce website software, to allow them to easily update product and their entire site with ease.

This site also features a wholesale area where their clinics can pay their accounts, download files and many more great features. A site that really ‘works’ for them.

“Duffy Design is a long awaited and desperately needed player to Auckland’s design space.
This past November we incorporated our Osmosis Skin Care business from Colorado. For a few months Kay and I really struggled to find a local company that delivers the same level of excellence we were accustomed to in California.
Duffy may be a boutique operator but Belinda truly offers the same level of quality of “design intelligence” as any of her counterparts in LA.
Belinda has an amazing ability to take a crude concept and deliver true inspiration in a very short period of time.”
Jack Savas, Director, Osmosis Skin Care New Zealand.

www.osmosisskin.co.nz

Duffy’s ‘designer label’ for Osmosis’s new yellow wonder pills, aptly named ‘Yellow Diamond’s, with inspiration from Ben Harper’s song, ‘Diamonds On The Inside’.

The bottle sticker design needed to look classy and sophisticated. The label uses a clear holographic foil that shimmers with particles like a diamond – a very cool bottle label design.

So what makes these pills wonderful? They contain a proprietary blend of beneficial nutrients that activate our cells to stimulate the production of adenosine triphosphate (ATP), the fuel for our metabolism and all cellular activity. Yellow Diamonds take free fatty acids (fat) and convert them into energy while allowing our adrenals to rest! Increasing energy, focus, metabolism, burning fat, removing toxins, lowering bad cholesterol, and curbing your appetite by stabilizing blood sugar.

“Duffy Design is a long awaited and desperately needed player to Auckland’s design space.
This past November we incorporated our Osmosis Skin Care business from Colorado. For a few months Kay and I really struggled to find a local company that delivers the same level of excellence we were accustomed to in California.
Duffy may be a boutique operator but Belinda truly offers the same level of quality of “design intelligence” as any of her counterparts in LA.
Belinda has an amazing ability to take a crude concept and deliver true inspiration in a very short period of time.”
Jack Savas, Director, Osmosis Skin Care New Zealand.

www.yellowdiamonds.co.nz

Hot of the Duffy Press:
Book Design for Saving Frances – Curing Cancer with Courage and Cord Blood.

This job has been such a pleasure to work on!

I have learned so much about how incredibly amazing Cord Blood is…

You only have one chance to extract this precious Cord Blood at birth from the umbilical cord! I can’t believe we would through this precious ‘gold away’!!!  CordBank provide the kit for the midwife to take the blood and they store it (Yes you can’t store it yourself in the freezer!! Have heard some very interesting stories from the girls at CordBank from people calling up asking whether they can ‘bring in’ their cord and placenta that they have had stored in their freezer – the answer – ah – no!)

Every baby’s cordblood is unique, it contains stem cells with that child’s very own DNA that when reinfused back into the child’s body throughout our their lifetime acts like a reset button – resetting the body back to full working order.

Cord Blood has been proven to cure Cancer, Cerebral Palsy, Type 1 Diabetes, Brain injuries. Current research shows that cord blood may play a part in the treatment of many other diseases and degenerative conditions including: Spinal Cord Injury, Heart Disease, Strokes, Multiple Sclerosis, Liver Disease, Parkinsons Disease!!

Wow!

Here is Frances Story:

The book can be purchased as a paperback or as an e-book from www.cordbank.co.nz

“We would definitely recommend working with Belinda. She is efficient, full of good ideas, works to deadlines and also really lovely to work with. If you’re looking for a fresh approach to your design requirements, give Belinda a call.”
Kate Carter, Cordbank New Zealand

Duffy has just created the new identity design for the former Parnell Nail Studio now Verdo Nails on Parnell Road, Auckland.

Duffy created the logo design, stationery (appointment cards, pricelists, gift vouchers and exterior signage). The outcome a brand, that truly lives up to its reputation as being Auckland’s best nail studio.

Well done Amber, you have done a stunning job.

Interior Design by Wanda Szychowska - Dece Design

Plastic Business Card Design – Julian Lofts from Duffy Design on Vimeo.

A stunning plastic business card design for leading Plastic Surgeon, Julian Lofts based here in Auckland, New Zealand. Out of all the amazing plastic cards designed by Duffy Design, this is our favourite! It is a thing of beauty, very apt for a Plastic Surgeon! The experience of having Plastic Cards for your business and handing them out to a prospect is quite an experience. Peoples sense of touch is almost pre-programmed to expect to receive the same old flimsy card business card. Their senses almost go into a frenzy when you hand it to them then they investigate every square inch with amazement! A pretty amazing response. You can be sure your card will be treasured, displayed to others and you and your business well remembered.