Duffy Loves

Castabroad’s WordPress website has just gone live!

When Craig from Castabroad came to Duffy he had a great lovely brand identity, outstanding imagery but needed the Duffy design website design glue  to make his fly fishing tours business really communicate and stand proud.

The first step in the evolution of the new Castabroad site required some wireframe planning distilling his itineraries and previous site content until there was an ‘aha’ moment where I really felt I understood what his offer was and we had some order.

From there the site grew through the design execution and development process and of course adding a few bells and whistles along the path.

“Duffy made its introduction and first grabbed our attention through a website they had previously designed www.theboatshed.co.nz. The site was clean, easy to navigate and had set a level of credibility to match the service it was advertising, which became the mantra of the project in creating Castabroad’s now live and functional tool – www.castabroad.com

From first contact, ideas & expectations were quickly extracted from us by Belinda and a brief was drawn up. From there the project grew as we were introduced to options that could be integrated into the website, and before we knew it Belinda had designed what we believe to be the best NZ resource for what we do.

A customised and very sophisticated (behind the scenes) calculator proves for simple online enquiries to be quoted in real time exchange rates to the visitor.

Imagery, being the most important facet of online advertising was maximised with wall to wall panoramas of our incredible NZ scenes shown in a slideshow, different on every page. No need for a gallery page here – the whole site is a hi-res gallery!

The CMS used is WordPress, simple to use and available on any platform – whether we want to update something from our offices in Wanaka or even an iPhone on the riverbank, we can.
Timing is everything, and Duffy Design was flexible to our availability during busy spells in our offices and we simply picked up and carried on when we could.

Open and transparent quotations, the best of design talent, fair and honest opinions and fulfilling expectations is a given with Duffy Design – Highly recommended, in fact we have already recommended Duffy Design.”

Craig Somerville, Managing Director of Castabroad

www.castabroad.com

Duffy has just completed the website for Self Drive Holidays New Zealand.

“Belinda Duffy has been fantastic to deal with right from the start. She has designed & project managed our website www.selfdriveholidaysnz.com along with the branding for our stationery. She has thought outside the square to come up with a professional, fresh & easy way for people to have their holidays arranged for them. Her knowledge on all things design and web related is incredible.

Belinda has a fantastic eye for detail and has been great to deal with by email, phone and in person.  She really wants to see her clients succeed which is fantastic. Thanks Belinda!”
Cam Potts, Founder, Self Drive Holidays New Zealand

A year-long project complete!

This project utilised the whole toolkit of services we offer at Duffy.

Keyword Research for online companies:
It was really important for this business to have a great domain name ‘packed’ with keyword clients search for to find ‘Self-Drive Holidays’. In-depth keyword research was done to see what US, UK and Australians search for to find ‘Self Drive Holidays’.

From this research the domain name www.selfdriveholidaysnz.com was chosen as it cleverly contains several search terms. We also recommended an abbreviated name also www.sdhnz.com for ease of people typing in the domain name.

Branding:
Duffy created the branding for SDHNZ based a stylised steering wheel, that reads cleverly also as a mountain range and koru design. The brand was simply executed in Black and White (a key NZ palette) to ‘stand off’ the stunning images sitting behind it on the website and print collateral.

Website Strategy + Design:

This website was no ‘walk in the park’ project! The site is all custom designed page by page and custom-coded.

Duffy doesn’t use ‘out-of-the-box’ CMS (content management systems), sites like this and the majority of large sites we work on – they just don’t fit the mould. So we make the mould to fit the site.

This site cleverly holds all the ‘Things to Do’ and ‘Places to See’ in a database, allowing the client to create custom holidays that detect when he chooses a region a selection of things and places to see so creating holidays for him is easy.

We also used Google maps and coordinateas to automatically build this holiday maps.

The result a very clever website that works for the client, that he has total control of moving forward.

www.selfdriveholidaysnz.com

Duffy took WordPress to its limits with this web site design and development!

The Travel Trainers web site incorporates an e-commerce engine, blog and all the other essential website ingredients.

Duffy assisted in the selection of the company name, designed the Travel Trainers logo, print and web design.

The Travel Trainers logo was based on the tail of a plane. The creative for their brand was designed around a real ‘kiwi’ trainer. The result a clever ‘training shoe’ that combines their primary TT logo design,  colours of the New Zealand Flag, an iconic NZ pattern on the sole along with the infamous Silver Fern and the stitching imitating flight paths.

Travel Trainers seminars tutor both inbound tourists to experience New Zealand through the eyes of a local ‘wearing a local’s shoes’ and to train kiwis about to take their big OE on the does and don’t of travelling abroad. Travel Trainers are kicking off with their ‘Travel Trainers at Ten’ seminars for inbound travellers wanting to get the most of their time in New Zealand.

www.traveltrainers.co.nz