Duffy Loves

Duffy has just completed the new website design for The Mortgage Supply Co.
The site features custom illustrations by Duffy throughout to graphically communicate everything they do in a style that is uniquely theirs.

“Rebranding and relaunching my business would have been a far bigger task than it was without Belinda’s expertise. The best thing we did was bring Belinda in right at the start where we literally had just a blank piece of paper. Right from concept design to ensuring her web site design was produced the highest standards through the web site development process.
Belinda ensured that my dream for the brand became real. Her creative talents combined with an eye for detail has given us a look we are immensely proud of and one that our clients comment on over and over again.”
David Windler, Director, The Mortgage Supply Co.

www.mortgagesupply.co.nz

The makeover by Duffy Osmosis New Zealand needed to align its brand online as the world’s best skincare products fastly becoming a must-have item in New Zealand’s fashion and beauty industry.

A website redesign transforming the site into a clean sophisticated minimal look that Duffy as carried across a range of print and screen-based marketing collateral from instore posters to training powerpoint templates.

A challenging little site design to work with an ‘out of the box’ e-commerce website software, to allow them to easily update product and their entire site with ease.

This site also features a wholesale area where their clinics can pay their accounts, download files and many more great features. A site that really ‘works’ for them.

“Duffy Design is a long awaited and desperately needed player to Auckland’s design space.
This past November we incorporated our Osmosis Skin Care business from Colorado. For a few months Kay and I really struggled to find a local company that delivers the same level of excellence we were accustomed to in California.
Duffy may be a boutique operator but Belinda truly offers the same level of quality of “design intelligence” as any of her counterparts in LA.
Belinda has an amazing ability to take a crude concept and deliver true inspiration in a very short period of time.”
Jack Savas, Director, Osmosis Skin Care New Zealand.

www.osmosisskin.co.nz

Hot off the Duffy cutting room table – a new website for Alizarin Interior Design.

The web design creative is based on the idea of fabric selvages, with each page of the site having it’s own unique colour scheme.

A true reflection of Ali Daniel from Alizarin’s prowess, developing colours schemes and interiors designed, from the benchtop to the roof colour all working in harmony.

“I approached Belinda Duffy of Duffy Design to design my new website after viewing her creative and diverse portfolio.

My brief to Belinda was for a visually appealing, informative and functional website. During our initial discussion she suggested using images as well as text to show how each aspect of the design process works, and also how colour and fabrics could be used as a repeating theme on each web page to reflect the nature of my business. These were both original ideas which evolved further as the website was developed.

Belinda communicated with me on a regular basis, ensuring that I was happy with each page design. Nothing was too much trouble – she was incredibly patient with all the minor tweaks and time required to get the web pages perfect before the site went live; never once losing her sense of humour! It has been a most rewarding journey to see the website come to fruition.

I am delighted with the end result which is a testament to her creative flair, attention to detail and professional approach.” Ali Daniell.

www.alizarininteriordesign.co.nz

A fantastic new website for one of New Zealand’s best hotels and as featured in The Independent The Boatshed is officially one of the best six nautical hotels in the world.

This ‘new generation website’ ticks all the essential boxes:

- It is search-engine optimised by Duffy, coming up on Page1 of Google under numerous search terms of it’s competitors sites achieving higher rankings through strategic optimisation. The client has seen a significant increase in business with this optimisation.

- It displays well on an iPad and iPhone using code to have images changing out.

- It is impeccibly designed, with every page of the site uniquely designed, and implemented to pixel perfect ‘Duffy’ standards.

www.boatshed.co.nz

Duffy has just completed the website design for Assisi’s Memorial Bear Kitchen to assist helping build a kitchen to prepare food for the Moon Bears that are rescued from Bear Bile farms in China.

A very, very worthy cause. They need just another $73,000 for the kitchen, in conjunction with the SPCA us kiwi’s are on a mission to gather funds for the kitchen.

I went along to recently to hear Jill Robinson, the lady behind Animals Asia, who is making it all happen, and things are really changing over in China to close down these farms. So that is great news!

Bear bile has been used in traditional Chinese medicine for hundreds of years and has resulted in thousands of bear farms in Asia where bears spend their lives in cages barely large enough for them to move in where they’re milked for their bile through a catheter, or a permanent hole in the abdomen that bile drips out of.

There are officially about 7,000 bear farms in China, but groups suspect the actual number to be higher. The World Society for the Protection of Animals estimates that approximately 12,000 bears are currently suffering on bear farms around Asia, with an estimated 16,000 left in the wild, who are considered an endangered species.

The active ingredient in bear bile, UDCA, can be synthetically created without the use of animals. Additionally, a report by the Chinese Association of Medicine and Philosophy and EarthCare has established that there are at least 54 herbal alternatives to bear bile, including Chinese ivy stem, dandelion, chrysanthemum, common sage and rhubarb. The alternatives are both cheap and effective, according to Animals Asia.

Animals Asia have a great number of doctors and a huge amount of extensive research to prove that the bears that the bile has been extracted from have and die from liver cancer, so any product often non-essential, non-TCM products such as toothpaste, wine, shampoo and power drinks, that contains Bear Bile can make humans get liver cancer too, need I say more…

www.bearkitchen.org.nz

Duffy has just completed the website for Self Drive Holidays New Zealand.

“Belinda Duffy has been fantastic to deal with right from the start. She has designed & project managed our website www.selfdriveholidaysnz.com along with the branding for our stationery. She has thought outside the square to come up with a professional, fresh & easy way for people to have their holidays arranged for them. Her knowledge on all things design and web related is incredible.

Belinda has a fantastic eye for detail and has been great to deal with by email, phone and in person.  She really wants to see her clients succeed which is fantastic. Thanks Belinda!”
Cam Potts, Founder, Self Drive Holidays New Zealand

A year-long project complete!

This project utilised the whole toolkit of services we offer at Duffy.

Keyword Research for online companies:
It was really important for this business to have a great domain name ‘packed’ with keyword clients search for to find ‘Self-Drive Holidays’. In-depth keyword research was done to see what US, UK and Australians search for to find ‘Self Drive Holidays’.

From this research the domain name www.selfdriveholidaysnz.com was chosen as it cleverly contains several search terms. We also recommended an abbreviated name also www.sdhnz.com for ease of people typing in the domain name.

Branding:
Duffy created the branding for SDHNZ based a stylised steering wheel, that reads cleverly also as a mountain range and koru design. The brand was simply executed in Black and White (a key NZ palette) to ‘stand off’ the stunning images sitting behind it on the website and print collateral.

Website Strategy + Design:

This website was no ‘walk in the park’ project! The site is all custom designed page by page and custom-coded.

Duffy doesn’t use ‘out-of-the-box’ CMS (content management systems), sites like this and the majority of large sites we work on – they just don’t fit the mould. So we make the mould to fit the site.

This site cleverly holds all the ‘Things to Do’ and ‘Places to See’ in a database, allowing the client to create custom holidays that detect when he chooses a region a selection of things and places to see so creating holidays for him is easy.

We also used Google maps and coordinateas to automatically build this holiday maps.

The result a very clever website that works for the client, that he has total control of moving forward.

www.selfdriveholidaysnz.com

Duffy has just completed the brand development for Automail.

Automail is an online postal mail service enabling businesses to ‘click to print and post’ direct from their desktop all of their business mail and have it delivered within 24hrs.
Automail also has an online portal ‘Automail Direct’ to businesses to send bulk direct postal mail campaigns.

www.automail.co.nz