Building great brands from the ground up
The building blocks of this foundation are put in place as Graphic Design Specialist Duffy starts to get to know you and your business. We need to know all the ins and outs of what you do, how you do it, what is working and possibly more to the point, what isn’t working.
Goals are really important – we start with some blue-sky, big picture thinking and then work out how we are going to get there by breaking it down into do-able pieces. In this process we look at your competition, and who you aspire to be as good as, or better than. Ultimately it’s about how we are going to help your target market to sit up and notice of you. And, how we are going to enable your target audience to engage with your brand.
Getting to grips with your business can be done in a couple of ways. Either through a brand workshop, or a little less formally by sitting down and talking through your business. It’s amazing what comes out in these quality-time and focused conversations around a business. And, it’s in these conversations the true essence of your brand comes shining through.
Then it is distillation time for Duffy to refine the brand. We put pen to paper and map out what we understand, what we recommend and what the best medium (from print to web) would be to achieve your goals.
All the things Duffy does
YOUR BRAND IS MORE THAN JUST YOUR LOGO DESIGN. YOUR BRAND IS EVERYTHING THAT YOU SEND OUT THAT TALKS ABOUT YOUR BUSINESS.
Duffy can evolve your current Visual Identity Design, or start from scratch. If it is a new business we can develop a Brand Identity design, based on our understanding of your business.
HAVING PROFESSIONALLY DESIGNED BUSINESS-TO-BUSINESS MARKETING COMMUNICATIONS ENSURES YOUR BUSINESS LEAVES THE BEST IMPRESSION TO CLIENTS.
Every business has a range day-to-day marketing materials that they distribute. Emails with your signature on, letterheads, electronic forms, invoices, quotes & proposals plus many more. It is worth having all of your business documents designed and setup so they are all ready to send looking consistently their best across all of these mediums.
Duffy Design has worked with a range of businesses creating custom proposal documents/tenders all templated saving their internal team hours of work.
YOU CAN’T SUBSTITUTE THE BLISS OF RECEIVING A FRESHLY PRINTED PIECE OF GREAT DESIGN WITH YOUR BRANDING ON. IT’S SOMETHING YOU CAN HAND OUT TO PROMOTE YOUR BUSINESS AND FEEL PROUD.
While digital design has lots of benefits, there is something timeless about print. The tactile nature of it and if it’s well designed leafing through the print collateral with be a positive experience.
We can design across all print mediums:
– Business Cards
WEBSITES HAVE GRADUALLY BECOME AN ESSENTIAL TOOL FOR BUSINESSES, THEY ARE MORE THAN LIKELY YOUR MOST IMPORTANT MARKETING TOOL. MOST PEOPLE NOW TURN TO THE WEB, OR SPECIFICALLY GOOGLE, TO FIND INFORMATION. DON’T MISS OUT ON BUSINESS BY NOT HAVING AN EFFECTIVE WEBSITE.
Bearing this in mind, it makes it essential that your site not only looks great and is easy to get around, but most important of all is that it is EASY for search engines to find it.
Duffy creates ‘New-Age Websites’ that are impeccably designed with well thought-out structure and navigation enabling a user to reach information on your site as efficiently as possible. All Duffy sites are developed in HTML 5 high quality compliant code following best practice and web standard. This ensures your site is covered across the various different devices such as desktop, tablet and mobile.
WITH THE NUMBERS OF PEOPLE WITH SMART PHONES AND TABLETS RISING AT AN INCREDIBLE RATE, DIGITAL PUBLISHING OF CATALOGUES, BROCHURES & SALES PRESENTATIONS & TOOLS FOR REPS ARE A GREAT COST-SAVING OPTION. DUFFY WORKS ACROSS APPLICATION DESIGN AND DEVELOPMENT FOR ONLINE APPLICATIONS FOR DESKTOP, MOBILE DEVICES AND IPAD APPLICATIONS.
Have your sales reps on the road with custom designed engaging presentations, product brochures and apps that can have data entered and updated on the go.
FIRST IMPRESSIONS COUNT FOR RETAIL BRANDING OF SHOP FRONTS & OFFICE INTERIOR GRAPHICS. CREATING GRAPHICALLY ELEGANT AND EXCITING INTERIORS SPACES THAT INVITE AND INSPIRE RESULT IN EFFECTIVELY DRAWING YOUR CUSTOMERS IN THE DOOR.
Duffy develops retail branding for cafes and shops, designing from the exterior to the interior, any surface is an opportunity to balance, colour and brand to inspire customers to enter, understand your business through menus and wall graphics, enjoy the environment and recommend and return.
YOUR PRODUCTS PACKAGING DESIGN CAN BE MORE IMPORTANT THAN THE PRODUCT ITSELF. ON THE SHELF PACKAGING NEEDS TO STAND OUT, DIFFERENTIATE YOUR PRODUCT FROM THE COMPETITOR AND CLEARLY ARTICULATE ITS USP – OR ‘WHY’ THE CONSUMER SHOULD BUY IT.
Duffy works with you to create a packaging design for your products that does all of the above, fits with your brand and helps sell your product. We are constantly keeping up to date with the latest printing technologies and effects and we work with the very best printers to ensure your product packaging hits the shelves looking sharp.
MOST BUSINESSES AT SOME POINT WILL WANT TO TELL CUSTOMERS ABOUT THEIR BUSINESSES AND ITS PRODUCTS IN A TARGETED WAY. ADVERTISING AND DIRECT MARKETING IS THE BEST AVENUE TO DO THIS.
Duffy designs magazine advertisements for all the leading publications including NZ Herald, Canvas, Viva, New Zealand Home and Garden, Architecture NZ to name a few. Duffy also designs for large-scale advertising such as billboards, cars and sides of buildings.