Customise fabric designs to your Heart’s content on customised website
THE MANAGING DIRECTOR OF HEART ETHICAL HAD PREVIOUSLY WORKED WITH DUFFY ON UNRELATED PROJECTS AND KNEW THAT DUFFY WAS THE BEST DESIGNER TO CREATE A UNIQUE CUSTOMISED WEBSITE FOR TEXTILE DESIGN. THE WEBSITE NEEDED THE COMPLETE PACKAGE – LOOKS AND FUNCTIONALITY.
The design for the website encompassed the simplicity that Heart Ethical craved to best display their fabric collections. The fabrics can speak for themselves, and users can easily re-colour and re-scale the designs to suit their needs.
Duffy also created a beautiful logo, reflecting 1950s design values, which also feature in Heart Ethical designs. Duffy went onto brand business cards and direct mail.
BUSINESS CARD DESIGN
CUSTOMISED WEBSITE DESIGN
VIEW SITE > HEARTETHICAL.CO.NZ
“Belinda is fabulous to work with. She’s a ‘thinking’ designer and can distil complex ideas into something visually simple and elegant. I was never left hanging, waiting for answers to questions, she was always ready on the end of the phone or email to answer my never-ending questions, suggestions and problems.
My Heart Ethical website was a complicated idea – customising fabric designs and showing different scales. She sorted the design and knew skilled IT people who could make it work at the backend.
I’m thrilled with my logo and how the brand is coming to life. The look and feel of my business is looking like what I had in my mind’s eye, which is something not many designers can achieve.”
Margot Bawden, Managing Director, Heart Ethical