MICHELLE MOIR, PHOTOGRAPHER
New brand identity reflects portrait photographers style
MICHELLE MOIR’S THRIVING PHOTOGRAPHY BUSINESS OF 20 YEARS HAD A WEBSITE AND BRAND THAT FAILED TO ALIGN SUCCESSFULLY WITH HER BUSINESS. IN HER PHOTOGRAPHY SHE SEAMLESSLY DRILLS DOWN TO REVEAL THE ESSENCE OF CHILDREN, FAMILIES AND ELDERS IN HER TIMELESS IMAGES.
Duffy Design undertook a new brand design and website to better reflect Michelle Moir’s photography. Using classic photography books as inspiration Duffy Design redeveloped the brand and then applied that to the website.
The website now engages potential clients by immediately drawing them in at an emotional level. The simplicity of the design allows the Michelle’s images to be the focal point.
The new brand design was launched with a branded email offer to all clients of Michelle’s. The email used the software Mailchimp to easily distribute and track data. Michelle says, “The response has been amazing, shoots were being booked last night and lots of activity on the site, …. And people are forwarding the promotion on. Am off to drink some more champagne, still can’t believe we did it!”
NEW BRAND IDENTITY DESIGN
STATIONERY DESIGN
GIFT VOUCHER DESIGN
WEBSITE DESIGN
VIEW SITE > MICHELLEMOIR.COM
EMAIL LAUNCH DESIGN
XMAS CAMPAIGN EMAIL DESIGN
MOTHER’S DAY CAMPAIGN EMAIL DESIGN
PORTRAIT MINI SESSIONS EMAIL DESIGN
CLIENT TESTIMONIAL
“Belinda Duffy – where to start with how fabulous you are.
You immediately understood my work and the vision I had for my new website. You made my ideas become a beautiful visual reality through your gentle, creative and intuitive approach.
To work with you has been an absolute pleasure and inspiration. You calmly and patiently guided me through what seemed a very daunting project, and without you I could never have done it.
It has been a privilege to work with your creative vision and absolute professionalism.
You really are ‘The Best of the Best’.”