Company rebranding lifts team morale
COMPANY REBRANDING FOR SOLID FLOORS A CONCRETE GRINDING AND FINISHING COMPANY TO POSITION THEM AS THE BEST AND MOST DESIRABLE IN THE INDUSTRY.
Like many small businesses in New Zealand branding is often misunderstood. Solid Floors thought branding was just for the big guys, until they realised what a professional looking and well executed brand could do for them.
Duffy took them from their previous logo that looked like a swimming pool to a visual identity in the form of a solid floor. A natural colour palette was applied that was found in their concrete floor colours.
This visual identity was applied to several areas from plastic business cards, letterheads and folders. Duffy also sourced and branded uniforms for their team. A professional photographer was used to shoot key projects.
The overall effect was staggering. There was a real turnaround for this business, which then grew in confidence from looking great to delivering their usual great product.
COMPANY REBRANDING – NEW LOGOTYPE
PLASTIC BUSINESS CARD DESIGN
WEB SITE DESIGN
“We’ve been working on building our brand with Duffy. We used to think it was only big companies that needed to do branding, but we’ve seen how you can go from being one of the crowd to being the industry leader by doing branding properly. We’ve now got a great company logo and image, and we’ve seen a change in how our guys feel and act. All our guys are really proud about our new image with their jackets, hats and t-shirts, and it makes us look really professional to our clients when we turn up looking smart and like we’re a premium company. It’s amazing how much a really good brand can affect the morale of a team.”