Foundation logo design supports life from beginning to end
THE CORD BLOOD FOUNDATION WANTED TO CREATE A TRUST TO SUPPORT FAMILIES THAT COULDN’T AFFORD CORD BANKING AND THOSE WHO WANTED TO USE THEIR CORD BANK. THE OTHER AIM OF THE TRUST WAS TO ALSO HELP WITH FUNDING RESEARCH.
Duffy Design created the foundation logo design so it combines the shape of a DNA ribbon and a newborn’s umbilical cord into the shape of a butterfly. This design visually represents the sense of freedom that a parent feels once their child has cord blood banked.
Duffy Design provides ongoing work for the New Zealand Cord Blood Foundation and recently finished this fundraising proposal. Duffy Design used the branding elements in the foundation logo design to come up with a clean design that that allows the message to penetrate.
In the fundraising space Duffy Design has also created a book cover for NZ Cord Blood Foundation, that has been since used for fundraising.
“We would definitely recommend working with Belinda. She is efficient, full of good ideas, works to deadlines and also really lovely to work with. If you’re looking for a fresh approach to your design requirements, give Belinda a call.”