New travel brand – for the true Kiwi experience
PASSIONATE OE GURU GRANT CURRIE CAME TO DUFFY TO CREATE A NEW TRAVEL BRAND AND WEBSITE TO TRAIN TRAVELLERS ON BEING PREPARED FOR THEIR ADVENTURES ABROAD AND TO TRAIN INBOUND TRAVELLERS ON HOW TO EXPERIENCE NEW ZEALAND ‘IN THE SHOES OF A LOCAL’.
This new travel brand was comprised of a logo design shaped like the tail of the plane with the two ‘t’s’ also being the abbreviation for Travel Trainers.
Duffy also created a custom shoe design playing with the double-meaning of a ‘kiwi trainer’. The shoe coloured in the palette of the NZ flag, The side of the shoe featuring the Travel Trainers logo, the infamous Silver Fern and flight line stitching. An iconic NZ tile was also applied to the sole of the shoe. The shoe featured on all of their travel branding material including, posters, flyers and a custom Play-doh label too that was sent as a direct mail piece.
Duffy also designed their custom WordPress website design that featured travel articles, tips and a calendar of events for their seminars.