THE LANE BOTANY
Shopping Mall Entrance Design for The Lane, Botany Town Centre THE SHOPPING MALL ENTRANCE DESIGN FOR ‘THE LANE’ AT THE BOTANY TOWN CENTRE WAS DELIVERED TO DUFFY AS A FAIRLY OPEN BRIEF! This blank canvas saw Duffy having to get inside the heads of the target market. Working out what was ‘cool’ in their worlds of […]
ESPRESSO ALLEY
Coffee shop logo for series of takeaway kiosks STANDING OUT FROM THE REST MEANT CREATING A COFFEE SHOP LOGO THAT WAS SIMPLE AND MEMORABLE. The Coffee shop logo design for Espresso Alley was designed to be used for a series of pop-up Espresso ‘pods’ throughout Auckland. The clean and simple design had a perfect fit with the white […]
HABIBI’S KEBAB
Foodcourt logo design for kebab shop AUTHENTIC MEDITERRANEAN FOOD CHEFS AT HABIBI’S KEBAB REQUIRED A FOODCOURT LOGO DESIGN FOR THEIR FOOD KIOSK IN THE BAYFAIR SHOPPING MALL, MOUNT MAUNGANUI. THE LOGO NEEDED TO COMMUNICATE THE AUTHENTICITY OF THE FOOD AND THE RIGHT ETHNIC FEEL. This project also combined Duffy’s interior design input to achieve a modern yet […]
BREAD LOAFER
Bread loafer Bakery Branding OH WHAT A FUN PROJECT TO MODERNISE THE BREAD LOAFER’S BRANDING AND CREATE A STUNNINGLY SIMPLE MALL KIOSK DESIGN. It was time to sharpen up the Bread Loafer’s image with him moving into his new mall kiosk at The Plaza in Palmerston North. The new modern brand identity for his bakery and mall […]
PANI PURI
Restaurant Branding for New Zealand’s first Indian Street Food GETTING THE STREET FOOD FEELING ACROSS IN A MALL ENVIRONMENT WITH STRICT RULES AROUND VISUALS, EQUALLED SOME VERY CREATIVE THINKING. While there are many Indian restaurants and takeaways across New Zealand, this is the first in the street food style and also the First Indian street food to […]
NZ ORTHOPAEDIC CO
Interior graphics to get your team moving ONE OF NEW ZEALAND’S LEADING ORTHOPAEDIC AND NEURO COMPANIES NEEDED TO ADD SOME INTERIOR GRAPHICS TO THEIR NEW OFFICES. THEMES OF ‘MOVEMENT & MOTION’ AND BEING ‘PROUDLY KIWI’ WERE FUSED INTO THE DESIGN OF THEIR INTERIOR GRAPHICS. Boy did Duffy get down and funky with this one. With […]
ABODO WOOD
Office wall art that really speaks out FUN, FUNKY OFFICE WALL ART WAS THE ORDER OF THE DAY FOR ABODO WOOD’S NEW OFFICES IN PARNELL – TO INJECT THEIR QUIRKY BRAND PERSONALITY INTO THEIR WORK ENVIRONMENT. As many of her clients already know, Duffy has an unusual sense of humour. The kind of unusual that […]
GOODNESS THERAPY
Retail brand design crosses cultural aesthetics GOODNESS THERAPY APPROACHED DUFFY DESIGN TO CREATE A RETAIL BRAND DESIGN FOR THEIR NEW BOTANY STORE. THE BRAND DESIGN NEEDED TO APPEAL TO BOTH THEIR ASIAN AND EUROPEAN CLIENTS, AND THE BRAND WAS TO BE IN A RESTRICTED COLOUR PALETTE OF BLACK AND WHITE. Duffy created a retail brand […]
BAYFAIR SHOPPING MALL
Wayfinding design & custom wall art for Tauranga mall upgrade BAYFAIR MALL IN MT MAUNGANUI IS THE SHOPPING MECCA OF THE BAY OF PLENTY. DUFFY WAS COMMISSIONED TO DESIGN CUSTOM WALL ART FOR THE PARENTS ROOM, A CORRIDOR MURAL DESIGN AND WAYFINDING DESIGN FOR THE AMENITIES AND THROUGHOUT THE SHOPPING MALL. Taking reference from the […]
BATCH WINERY
Wine branding for a unique batch of wines BATCH WINERY IS SITED IN THE THOMAS ESTATE VINEYARDS ON WAIHEKE ISLAND. THE BOUTIQUE VINEYARD SPECIALISES IN SMALL-LOT WINES. Batch owners commissioned Duffy to create the winery branding for the vineyard. The branding design work ranged from the coloured panels that wrap an exterior portion of the […]
NUFFIELD ST CAFE
Cafe logo design & interior graphics for Nuffield St hot spot A TRULY MEMORABLE CAFE OOZING WITH GRAPHICALLY DESIGNED PERSONALITY FROM THE CAFE LOGO DESIGN TO THE TALKING CUPS THAT NATTER FROM DAYLIGHT TO DUSK! Nuffield Street in Newmarket is known as the one of “the” streets for shopping and dining in the vibrant precinct. […]
THE RUB
Store branding & retail graphics for The Rub RETAIL STORE BRANDING FOR THE RUB – A STUNNING NEW DROP-IN HEALTH MASSAGE ADDITION TO BROADWAY, NEWMARKET, AUCKLAND. Duffy designed the retail branding including the logo design, customer loyalty card design, store lightboxes and window graphics. The brand identity, a fusion of a ‘tree’ design that was […]
MANUKAU SUPA CENTRE FOOD PAVILION
Manukau Supa Centre’s food court branding – A melting pot of food and culture WHEN THE SUPA CENTRE DECIDED TO UPDATE ITS FOOD COURT AREA AND FACILITIES THEY ASKED DUFFY TO DEVELOP THE DESIGN OF THE FOOD COURT BRANDING AND GRAPHICS THAT REFLECTED THE MELTING POT OF FLAVOURS IN THE FOOD PAVILION. The food court […]
TEED ST LARDER
Cafe brand identity for a larder like no other WHEN TEED ST LARDER TOOK OVER THE COLUMBUS CAFE IN NEWMARKET AUCKLAND THEY COMMISSIONED DUFFY TO WORK ON THEIR NEW CAFE BRAND IDENTITY. It was vital that the cafe logo design would work on black awnings for the cafe signage design on the outside and in […]
PIPELINE & CIVIL
Office Interior Graphics weaves team together PIPELINE AND CIVIL BUILT THEIR BRAND NEW OFFICE AT THE FOOTHILLS OF AUCKLAND’S WAITAKERE RANGES. THEY NEEDED BOLD AND EYE CATCHING OFFICE INTERIOR GRAPHICS TO WEAVE THROUGH A THEME OF TOGETHERNESS FOR THEIR TEAM OF EMPLOYEES, ALL STAKE HOLDERS AND AMBASSADORS OF PIPELINES BRAND. The interior graphics were designed […]
ASPEC CONSTRUCTION
Modernising of brand identity across website, proposal, template and interior design. DUFFY DESIGN WAS BOUGHT ON BOARD TO REFRESH AND MODERNISE THE BRAND DESIGN OF ASPEC, ONE OF NEW ZEALAND’S LEADING COMMERCIAL CONSTRUCTION COMPANIES. IN THIS INDUSTRY WORK IS OFTEN WON THROUGH A TENDERING PROCESS, SO THE LOOK AND FEEL NEEDED TO BE BANG-ON. Duffy […]
LA COURONNE CAKE BOUTIQUE
Cake bakery logo design for favourite Auckland CBD boutique QUIRKY CAKE BAKERY LOGO DESIGN FOR LA COURONNE, AN UNFORGETTABLE CAKE BOUTIQUE IN AUCKLAND’S CBD. Duffy was approached to design a cake bakery logo design for this impressive cake boutique in Lorne St, Auckland. With a mouth-watering menu of tempting baking, from traditional Taiwanese flavours to […]
HOYTS SYLVIA PARK LA PREMIERE
Custom mural wall art design for Hoyts Sylvia Park DUFFY WAS COMMISSIONED TO DESIGN A CUSTOM MURAL FOR THE HOYTS SYLVIA PARK LA PREMIERE TO FEATURE ON THE WALLS BEHIND THE BAR IN THE CINEMA. The custom wall art design, a filigree tiled pattern design comprised of stylised ferns and shapes from the New Zealand […]
VERDO NAILS
Salon branding for Verdo Nails Parnell FORMERLY THE PARNELL NAIL STUDIO ON PARNELL ROAD, AUCKLAND. VERDO IS RENOWNED FOR THE BEST NAILS IN TOWN. IT’S BEEN NOMINATED FOR TOP SHOP SEVERAL TIMES AND ALSO HAS PARTNERED WITH NEW ZEALAND FASHION WEEK FOR THE PAST 3 YEARS. The salon branding and stationery needed to reflect their […]
CARROLLS
Transport web design moves a family transport company into a new age CARROLLS IS A FAMILY BUSINESS IN ITS SECOND GENERATION, WITH MANY OF THE SAME CUSTOMERS SINCE 1970. CARROLLS RELIES ON GOOD OLD FASHIONED SERVICE, RELIABILITY AND COMPETITIVENESS. Duffy was asked to rebrand and create a web design that held true to honesty, integrity […]
DELLOWS KITCHEN
Cafe logo design – foodies up the game with sharp new look DELLOWS KITCHEN, ONE OF HERNE BAY’S BEST CAFES NEEDED A NEW CAFE LOGO DESIGN TO RAISE THE CALIBRE OF THE CAFE BRAND TO ALIGNMENT WITH THE QUALITY OF THEIR CUISINE. Dellows café logo design had become old and tired over the years and […]