Branding pet products & luxury pet-wears for the perfect pooch
DESIGNER BRAND GOES TO THE DOGS.
Duffy worked with Chinchilla to create a new high-end pet wear brand. Sourcing inspiration and commonality from high-end fashion labels Duffy employed a classic font in an emblem design.
The fun aspect of the brand came with the emblem which, rather than traditional was designed around a bone with two heart ends. This has been worked into a pattern that now appears across their range of branding pet products from dog bowls, clothing, and beds through to toys.