Membership web site design personalised for emotional connection
MEMBERSHIP WEBSITE FOR MUMS & BUBS PROVIDES DESIGNER GEARS FOR DISCOUNTED RATES.
Duffy was engaged to produce a brand and membership website design that was professional but personal for the newly formed company, Mummii.
Mummii specifically targeted the Mums & bubs market with designer products available at sale prices for a specific period, using Magento’s timed sale engine.
The hand-drawn aspect was the key to personalise and reach consumers on an emotional level. The logo was hand drawn with the two ‘i’s’ becoming a boy and a girl. This theme was extended throughout the website with key icons drawn in a similar fashion.
The colour palette was an important opportunity to draw in Mum’s, and used a greyed off blue and pink.
WEB SITE DESIGN
VIEW SITE > MUMMII.CO.NZ
“We engaged Belinda to work with us to transform our vision into a tangible brand and identity for our business. Her insight and ability to live our vision with us, resulted in the development of a brand that was personal yet professional, imbued with our values, and creates the emotional connection with our customers that is crucial to the success of our business. We continue to work with Belinda as our brand, a living entity for our business, continues to evolve.”
Kara Fleming, Director, Mummii