ESPRESSO ALLEY
Coffee shop logo for series of takeaway kiosks
STANDING OUT FROM THE REST MEANT CREATING A COFFEE SHOP LOGO THAT WAS SIMPLE AND MEMORABLE.
The Coffee shop logo design for Espresso Alley was designed to be used for a series of pop-up Espresso ‘pods’ throughout Auckland. The clean and simple design had a perfect fit with the white tiles and plywood design of the pods.
The design was also rolled out to the point of sale ticketing to display product descriptions and pricing on sandwiches, bakery items, salads, customer survey forms, and coffee loyalty cards.
The loyalty cards were an ideal place to have a little fun. They played on the idea of Gasoline Alley with the ‘Fuel card’ for the loyalty card.
COFFEE SHOP LOGO
