THE LANE BOTANY
Shopping Mall Entrance Design for The Lane, Botany Town Centre THE SHOPPING MALL ENTRANCE DESIGN FOR ‘THE LANE’ AT THE BOTANY TOWN CENTRE WAS DELIVERED TO DUFFY AS A FAIRLY OPEN BRIEF! This blank canvas saw Duffy having to get inside the heads of the target market. Working out what was ‘cool’ in their worlds of […]
ESPRESSO ALLEY
Coffee shop logo for series of takeaway kiosks STANDING OUT FROM THE REST MEANT CREATING A COFFEE SHOP LOGO THAT WAS SIMPLE AND MEMORABLE. The Coffee shop logo design for Espresso Alley was designed to be used for a series of pop-up Espresso ‘pods’ throughout Auckland. The clean and simple design had a perfect fit with the white […]
HABIBI’S KEBAB
Foodcourt logo design for kebab shop AUTHENTIC MEDITERRANEAN FOOD CHEFS AT HABIBI’S KEBAB REQUIRED A FOODCOURT LOGO DESIGN FOR THEIR FOOD KIOSK IN THE BAYFAIR SHOPPING MALL, MOUNT MAUNGANUI. THE LOGO NEEDED TO COMMUNICATE THE AUTHENTICITY OF THE FOOD AND THE RIGHT ETHNIC FEEL. This project also combined Duffy’s interior design input to achieve a modern yet […]
BREAD LOAFER
Bread loafer Bakery Branding OH WHAT A FUN PROJECT TO MODERNISE THE BREAD LOAFER’S BRANDING AND CREATE A STUNNINGLY SIMPLE MALL KIOSK DESIGN. It was time to sharpen up the Bread Loafer’s image with him moving into his new mall kiosk at The Plaza in Palmerston North. The new modern brand identity for his bakery and mall […]
PYLONES
Gift Website Design Pylones style… PYLONES AUSTRALASIA NEEDED A NEW GIFT WEBSITE DESIGN THAT FOLLOWED THEIR QUIRKY FRENCH GUIDELINES, YET WAS HIGHLY ‘SHOPPABLE’ AND WORKED ON MOBILE, IPAD AND DESKTOP. Duffy was given full artistic licence to create the new Pylones gift website design with no constraints to a template or system – and as […]
GOODNESS THERAPY
Retail brand design crosses cultural aesthetics GOODNESS THERAPY APPROACHED DUFFY DESIGN TO CREATE A RETAIL BRAND DESIGN FOR THEIR NEW BOTANY STORE. THE BRAND DESIGN NEEDED TO APPEAL TO BOTH THEIR ASIAN AND EUROPEAN CLIENTS, AND THE BRAND WAS TO BE IN A RESTRICTED COLOUR PALETTE OF BLACK AND WHITE. Duffy created a retail brand […]
BAYFAIR SHOPPING MALL
Wayfinding design & custom wall art for Tauranga mall upgrade BAYFAIR MALL IN MT MAUNGANUI IS THE SHOPPING MECCA OF THE BAY OF PLENTY. DUFFY WAS COMMISSIONED TO DESIGN CUSTOM WALL ART FOR THE PARENTS ROOM, A CORRIDOR MURAL DESIGN AND WAYFINDING DESIGN FOR THE AMENITIES AND THROUGHOUT THE SHOPPING MALL. Taking reference from the […]
THE BOATSHED
Hotel branding & web design for boutique island accommodation WAIHEKE’S BOATSHED HOTEL OFFERS BOUTIQUE ACCOMMODATION AND FINE DINING. RANKED AS ONE OF THE BEST IN THE WORLD, THEIR NEW HOTEL BRANDING REFLECTING THE ARCHITECTURE REMINISCENT OF THE ICONIC BOATSHEDS DOTTED ALONG THE NEW ZEALAND COASTLINE. Duffy was asked to create a new branding that reflected […]
NUFFIELD ST CAFE
Cafe logo design & interior graphics for Nuffield St hot spot A TRULY MEMORABLE CAFE OOZING WITH GRAPHICALLY DESIGNED PERSONALITY FROM THE CAFE LOGO DESIGN TO THE TALKING CUPS THAT NATTER FROM DAYLIGHT TO DUSK! Nuffield Street in Newmarket is known as the one of “the” streets for shopping and dining in the vibrant precinct. […]
THE RUB
Store branding & retail graphics for The Rub RETAIL STORE BRANDING FOR THE RUB – A STUNNING NEW DROP-IN HEALTH MASSAGE ADDITION TO BROADWAY, NEWMARKET, AUCKLAND. Duffy designed the retail branding including the logo design, customer loyalty card design, store lightboxes and window graphics. The brand identity, a fusion of a ‘tree’ design that was […]
MANUKAU SUPA CENTRE FOOD PAVILION
Manukau Supa Centre’s food court branding – A melting pot of food and culture WHEN THE SUPA CENTRE DECIDED TO UPDATE ITS FOOD COURT AREA AND FACILITIES THEY ASKED DUFFY TO DEVELOP THE DESIGN OF THE FOOD COURT BRANDING AND GRAPHICS THAT REFLECTED THE MELTING POT OF FLAVOURS IN THE FOOD PAVILION. The food court […]
TEED ST LARDER
Cafe brand identity for a larder like no other WHEN TEED ST LARDER TOOK OVER THE COLUMBUS CAFE IN NEWMARKET AUCKLAND THEY COMMISSIONED DUFFY TO WORK ON THEIR NEW CAFE BRAND IDENTITY. It was vital that the cafe logo design would work on black awnings for the cafe signage design on the outside and in […]
LA COURONNE CAKE BOUTIQUE
Cake bakery logo design for favourite Auckland CBD boutique QUIRKY CAKE BAKERY LOGO DESIGN FOR LA COURONNE, AN UNFORGETTABLE CAKE BOUTIQUE IN AUCKLAND’S CBD. Duffy was approached to design a cake bakery logo design for this impressive cake boutique in Lorne St, Auckland. With a mouth-watering menu of tempting baking, from traditional Taiwanese flavours to […]
THE LIBRARY CAFE
Cafe branding for Auckland’s stunning central library CAFE BRANDING FOR THE LIBRARY CAFE SITUATED IN A TRULY UNIQUE LOCATION IN ONE OF AUCKLAND’S MOST FINELY RESTORED BUILDINGS, THE FORMER OLD LIBRARY! The Library daytime cafe and function venue accommodates children so they can successfully entertain themselves whilst you have a meal out. Duffy worked with […]
CASTABROAD
Travel web site design lures fly fisherman CASTABROAD SPECIALISTS IN BESPOKE FLY FISHING HOLIDAYS WERE READY TO TAKE THEIR TRAVEL WEB SITE DESIGN TO THE NEXT LEVEL OF PROFESSIONALISM. The design process started with Duffy distilling the content from their standing website into wireframes. This allowed the client to simplify his offerings to clients and […]
THE BRAT RACK
Kids clothing logo design exudes funs and youthfulness BOUTIQUE KIDS CLOTHING RETAIL STORE ‘THE BRAT RACK’ NEEDED A KIDS CLOTHING LOGO DESIGN TO APPEAL TO PARENTS FOR THEIR SHOP IN PARNELL, AUCKLAND. Duffy designed a simple timeless Black and White clothing brand design with elements of clothing, fun and youthfulness. Executed to reflect a child’s […]
DELLOWS KITCHEN
Cafe logo design – foodies up the game with sharp new look DELLOWS KITCHEN, ONE OF HERNE BAY’S BEST CAFES NEEDED A NEW CAFE LOGO DESIGN TO RAISE THE CALIBRE OF THE CAFE BRAND TO ALIGNMENT WITH THE QUALITY OF THEIR CUISINE. Dellows café logo design had become old and tired over the years and […]