Company rebrand for House of Nautica
HOUSE OF NAUTICA BASED IN AUCKLAND NEW ZEALAND NEEDED A COMPANY REBRAND TO RAISE THE CALIBRE OF THEIR BRAND TO ALIGN WITH THEIR AWARD-WINNING MULTI-MILLION DOLLAR MASONRY HOMES THEY BUILD.
They called upon Duffy to work on their company rebranding, new logo redesign, marketing collateral design and their new website too.
The rebranding was based on the graphical shapes of bricks used in masonry building which Duffy designed into the new logo design. Their brand colour palette was changed from the blue and green of their previous brand identity with a totally unrelated ‘nautical theme’ to the more earthy tones to tie in with the colour palette of Nautica’s impressive masonry homes.
This new logo redesign was applied to all of their stationery, signage, brochures and their website.
Duffy recently created the a new brand identity for their sister company Southern Recon, a new business rebuilding residential properties in Christchurch following the earthquake.
COMPANY REBRAND – NEW LOGO REDESIGN
WEB SITE DESIGN
VISIT SITE > NAUTICA.CO.NZ
SUB BRAND DESIGN
SUB BRAND WEB SITE DESIGN
VISIT SITE > SOUTHERNRECON.CO.NZ