ESPRESSO ALLEY
Coffee shop logo for series of takeaway kiosks STANDING OUT FROM THE REST MEANT CREATING A COFFEE SHOP LOGO THAT WAS SIMPLE AND MEMORABLE. The Coffee shop logo design for Espresso Alley was designed to be used for a series of pop-up Espresso ‘pods’ throughout Auckland. The clean and simple design had a perfect fit with the white […]
BREAD LOAFER
Bread loafer Bakery Branding OH WHAT A FUN PROJECT TO MODERNISE THE BREAD LOAFER’S BRANDING AND CREATE A STUNNINGLY SIMPLE MALL KIOSK DESIGN. It was time to sharpen up the Bread Loafer’s image with him moving into his new mall kiosk at The Plaza in Palmerston North. The new modern brand identity for his bakery and mall […]
ACG SENIOR COLLEGE
ACG Senior College Ads – Student driven School Advertisement EDGEY CITY FEELING COMBINED WITH SOPHISTICATION AND INTELLIGENCE UNDERLINE A SCHOOL ADVERTISEMENT CAMPAIGN TO APPEAL TO OTHER TEENS WANTING MORE FROM SCHOOL. ACG Senior College isn’t your average private school. For starters it’s the last three years of high school (Y11-13), it’s co-ed, it’s in the middle […]
EMILY JOLIE
Aromatherapy branding – A range of room spray bottle label designs WITH AN EYE FOR WITTY AND WHIMSICAL A NEW AROMATHERAPY BRAND OF ROOMS SPRAYS NEEDED A SLIGHTLY TONGUE IN CHEEK YET SOPHISTICATED BOTTLE LABEL DESIGN. With names like Magic Mist, Untamed Optimist, Love in a Mist and Deep Dreamist, it’s hard not to have your […]
CHIRO PRACTIC SYNERGY
Brand Identity Design for Chiropractic Clinic DUFFY DESIGN HAS MOVED A CHIRO CLINIC FROM A MID 1980’s LOGO TO A MODERN AND APPEALING BRAND IDENTITY FOR 2015 – WELCOME CHIRO PRACTIC SYNERGY. The essence of the design was sparked by two things. Firstly, the clinic’s favourite reception bloom, the orchid and secondly the symbol of […]
SUZANNE TURLEY LANDSCAPES
Landscapes Logo for Auckland’s very best SUZANNE TURLEY LANDSCAPES NEEDED A FRESH LOGO TO ALIGN WITH THE CALIBRE OF THEIR LEADING WORK. Suzanne Turley had formerly branded her business as STL, but felt it was time to move away from this abbreviation as a visual identity. Yes it was short and snappy – but as […]
HEART ETHICAL
Customise fabric designs to your Heart’s content on customised website THE MANAGING DIRECTOR OF HEART ETHICAL HAD PREVIOUSLY WORKED WITH DUFFY ON UNRELATED PROJECTS AND KNEW THAT DUFFY WAS THE BEST DESIGNER TO CREATE A UNIQUE CUSTOMISED WEBSITE FOR TEXTILE DESIGN. THE WEBSITE NEEDED THE COMPLETE PACKAGE – LOOKS AND FUNCTIONALITY. The design for the […]
NUTTZ
Food package design shows sense of humour DUFFY HAS A LONG WORKING RELATIONSHIP WITH NUTTZ, FROM THEIR START UP SEVERAL YEARS AGO TO TODAY. DURING THAT TIME DUFFY HAS CREATED THE BRAND, BRAND IDENTITY, FOOD PACKAGE DESIGN, EMAIL MARKETING AND EVENT STAND DESIGN. Working across the various marketing channels has been extremely satisfying for Duffy. […]
BY DESIGN
Landscape architect logo design with a refreshingly different colour palette AUCKLAND LANDSCAPE ARCHITECT JANE MCGUFFIE FROM BYDESIGN WANTED TO MODERNISE HER COMPANY BRANDING. THE BRIEF WAS TO MAKE THE LOGO LOOK A LITTLE BIT RETRO AND TO PUSH OUTSIDE THE TRADITIONAL GREEN COLOUR PALETTE OF THE MAJORITY OF LANDSCAPE COMPANIES. Duffy worked through the day […]
MICHELLE MOIR, PHOTOGRAPHER
New brand identity reflects portrait photographers style MICHELLE MOIR’S THRIVING PHOTOGRAPHY BUSINESS OF 20 YEARS HAD A WEBSITE AND BRAND THAT FAILED TO ALIGN SUCCESSFULLY WITH HER BUSINESS. IN HER PHOTOGRAPHY SHE SEAMLESSLY DRILLS DOWN TO REVEAL THE ESSENCE OF CHILDREN, FAMILIES AND ELDERS IN HER TIMELESS IMAGES. Duffy Design undertook a new brand design […]
YELLOW DIAMONDS
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HOUSE OF NAUTICA
Company rebrand for House of Nautica HOUSE OF NAUTICA BASED IN AUCKLAND NEW ZEALAND NEEDED A COMPANY REBRAND TO RAISE THE CALIBRE OF THEIR BRAND TO ALIGN WITH THEIR AWARD-WINNING MULTI-MILLION DOLLAR MASONRY HOMES THEY BUILD. They called upon Duffy to work on their company rebranding, new logo redesign, marketing collateral design and their new […]
JULIAN LOFTS
Best business card design for leading plastic surgeon LEADING NEW ZEALAND PLASTIC SURGEON JULIAN LOFTS WANTED THE BEST BUSINESS CARD DESIGN TO HAND TO HIS SELECT GROUP OF CLIENTELE AND DOCTORS. The design of these custom plastic cards was kept very understated and subtle to reflect the calibre or Julian’s business. The Julian Lofts logo and […]
THE BOATSHED
Hotel branding & web design for boutique island accommodation WAIHEKE’S BOATSHED HOTEL OFFERS BOUTIQUE ACCOMMODATION AND FINE DINING. RANKED AS ONE OF THE BEST IN THE WORLD, THEIR NEW HOTEL BRANDING REFLECTING THE ARCHITECTURE REMINISCENT OF THE ICONIC BOATSHEDS DOTTED ALONG THE NEW ZEALAND COASTLINE. Duffy was asked to create a new branding that reflected […]
BATCH WINERY
Wine branding for a unique batch of wines BATCH WINERY IS SITED IN THE THOMAS ESTATE VINEYARDS ON WAIHEKE ISLAND. THE BOUTIQUE VINEYARD SPECIALISES IN SMALL-LOT WINES. Batch owners commissioned Duffy to create the winery branding for the vineyard. The branding design work ranged from the coloured panels that wrap an exterior portion of the […]
NUFFIELD ST CAFE
Cafe logo design & interior graphics for Nuffield St hot spot A TRULY MEMORABLE CAFE OOZING WITH GRAPHICALLY DESIGNED PERSONALITY FROM THE CAFE LOGO DESIGN TO THE TALKING CUPS THAT NATTER FROM DAYLIGHT TO DUSK! Nuffield Street in Newmarket is known as the one of “the” streets for shopping and dining in the vibrant precinct. […]
THE RUB
Store branding & retail graphics for The Rub RETAIL STORE BRANDING FOR THE RUB – A STUNNING NEW DROP-IN HEALTH MASSAGE ADDITION TO BROADWAY, NEWMARKET, AUCKLAND. Duffy designed the retail branding including the logo design, customer loyalty card design, store lightboxes and window graphics. The brand identity, a fusion of a ‘tree’ design that was […]
HADYN & ROLLETT
Proposal design with wow factor CONSTRUCTION COMPANY HADYN & ROLLETT BASED IN AUCKLAND, NEW ZEALAND WANTED THEIR PROPOSAL DESIGN TO BE IMPRESSIVE AND EASY FOR THEM TO PRODUCE. Duffy set to work on the tender design comprised of proposal covers, tabs and inner Word templates, pushing Word as far as possible. A translucent proposal design […]
ASPEC CONSTRUCTION
Modernising of brand identity across website, proposal, template and interior design. DUFFY DESIGN WAS BOUGHT ON BOARD TO REFRESH AND MODERNISE THE BRAND DESIGN OF ASPEC, ONE OF NEW ZEALAND’S LEADING COMMERCIAL CONSTRUCTION COMPANIES. IN THIS INDUSTRY WORK IS OFTEN WON THROUGH A TENDERING PROCESS, SO THE LOOK AND FEEL NEEDED TO BE BANG-ON. Duffy […]
GRAYSON ENGINEERING
Logo for construction company thoroughly reflects Grayson NEW LOGO FOR CONSTRUCTION COMPANY GRAYSON MARKET LEADERS IN STEEL CONTRUCTION IN NEW ZEALAND. Their former 35yr ‘cog’ business logo design just didn’t represent this impressive company. Duffy’s process to create the new logo design for construction company Grayson involved a real investigation into the common shapes and patterns […]
LA COURONNE CAKE BOUTIQUE
Cake bakery logo design for favourite Auckland CBD boutique QUIRKY CAKE BAKERY LOGO DESIGN FOR LA COURONNE, AN UNFORGETTABLE CAKE BOUTIQUE IN AUCKLAND’S CBD. Duffy was approached to design a cake bakery logo design for this impressive cake boutique in Lorne St, Auckland. With a mouth-watering menu of tempting baking, from traditional Taiwanese flavours to […]
THE LIBRARY CAFE
Cafe branding for Auckland’s stunning central library CAFE BRANDING FOR THE LIBRARY CAFE SITUATED IN A TRULY UNIQUE LOCATION IN ONE OF AUCKLAND’S MOST FINELY RESTORED BUILDINGS, THE FORMER OLD LIBRARY! The Library daytime cafe and function venue accommodates children so they can successfully entertain themselves whilst you have a meal out. Duffy worked with […]
THE MORTGAGE SUPPLY CO
New brand design aligns to innovative approach to mortgage and insurance FORMER FRANCHISE OWNER OF ‘AUCKLAND HOME LOANS’ WAS READY TO GO OUT ON THIS OWN. HE HAD AN INNOVATIVE APPROACH TO MORTGAGES AND INSURANCE AND NEEDED A NEW BRAND DESIGN TO REFLECT THIS. Bringing Duffy on board from the get-go and Duffys Brand Specialist […]
MUMMII
Membership web site design personalised for emotional connection MEMBERSHIP WEBSITE FOR MUMS & BUBS PROVIDES DESIGNER GEARS FOR DISCOUNTED RATES. Duffy was engaged to produce a brand and membership website design that was professional but personal for the newly formed company, Mummii. Mummii specifically targeted the Mums & bubs market with designer products available at […]
AMBER CARROLL
Makeup artist website design and branding showcase work AMBER CARROLL, A LEADING NEW ZEALAND FASHION MAKE UP ARTIST REQUIRED A MAKEUP ARTIST WEBSITE DESIGN AND BRANDING TO SHOW CLIENTS WHAT HER WORK WAS ALL ABOUT. The design of the site is based on a ‘double-page spread’ layout, as the majority of Amber’s work is published in […]
ALIZARIN DESIGN
Interior design website design goes room by room FABRICS ARE A HUGE PART OF INTERIORS THIS INTERIOR DESIGN WEBSITE DESIGN AND LOGO DESIGN FOR ALIZARIN USES THE BEAUTY OF THE SELVAGE EDGE AS IT’S CREATIVE With a pile of fabrics at hand from Interior Designer Ali Daniell the new Alizarin brand evolved. Each fabric was […]
ARCHITECTURE SMITH + SCULLY
Architecture branding shows personality plus INNOVATIVE ARCHITECTURE FIRM, SMITH AND SCULLY AND DUFFY HAVE A WORKING HISTORY TOGETHER. DUFFY HAD DONE THEIR ORIGINAL WEBSITE, AND NOW WAS CALLED BACK TO REBRAND AND FLOW THIS THROUGH TO A NEW WEBSITE. One of the features of Carolyn Smith and Hilary Scully is their personalised approach. This is […]
BEWEB
Translucent business cards add punch to brand WANT TO BE TRULY REMEMBERED – TRANSLUCENT BUSINESS CARDS REALLY DO MAKE AN IMPACT! Beweb one of Auckland’s top website development companies came to Duffy wanting a new brand for their business. The first and most important item was a memorable business card design – the solution a business […]
747 – MEADOWBANK PODIATRY
Product label design & clinic branding for local podiatrist MEADOWBANK PODIATRY WERE REBRANDING TO PODIATRY @ 747 AND REQUIRED NEW CLINIC BRANDING & A PRODUCT LABEL DESIGN FOR THEIR PRIVATE COSMETIC LABEL. Based at 747 Remuera Rd, Auckland, Meadowbank Podiatry had decide to commission Duffy to create the new clinic branding ‘Podiatry @ 747’. Using […]
TRAVEL TRAINERS
New travel brand – for the true Kiwi experience PASSIONATE OE GURU GRANT CURRIE CAME TO DUFFY TO CREATE A NEW TRAVEL BRAND AND WEBSITE TO TRAIN TRAVELLERS ON BEING PREPARED FOR THEIR ADVENTURES ABROAD AND TO TRAIN INBOUND TRAVELLERS ON HOW TO EXPERIENCE NEW ZEALAND ‘IN THE SHOES OF A LOCAL’. This new travel […]
TRANZRAIL
Designer Christmas cards full steam ahead NEW ZEALAND DESIGNER CHRISTMAS CARDS WITH A NEW DIMENSION. Kiwirail, formally Tranzrail commissioned Duffy to create memorable Designer Christmas cards to send to their clients. Duffy engineered a model cut-out train and created a custom illustration for the cover. A well received card!
SPORT WAITAKERE
New logo design for Waitakere’s sporting community SPORT WAITAKERE, A NOT FOR PROFIT REGIONAL SPORTS TRUST, NEEDED A NEW LOGO DESIGN. This community organisation that helps create and maintain a healthy and active well being for West Aucklanders needed their new community brand to be visually inclusive of all sports and to have a Waitakere […]
CLIMATE COATINGS
Memorable business cards for reps on the road NEW ZEALAND COMPANY CLIMATE LEADERS IN POWDER-COATING FOR COMMERCIAL AND RESIDENTIAL CONSTRUCTION NEEDED MEMORABLE BUSINESS CARDS THAT WOULD BE REMEMBERED WHEN THEIR REPS VISITED VISUALLY ASTUTE, ARCHITECTS AND INTERIOR DESIGNERS. Climate Coatings discovered Duffy following reading an article about the success of another client with Clear Business […]
CRAGGY RANGE
Property branding for exclusive Tukituki subdivision CARTER HOLT HARVEY APPROACHED DUFFY TO CREATE PROPERTY BRANDING FOR A LIFESTYLE LAND SUBDIVISION IN HAVELOCK NORTH, NEW ZEALAND OVERLOOKING THE TUKITUKI RIVER AND TE MATA PEAK. The challenge with this project was that the entire area was still pine forest making it impossible for us to photograph the […]
FIVE MILE
Property development logo for eco-friendly development PROPERTY DEVELOPMENT LOGO DESIGN FOR FIVE MILE, QUEENSTOWN ONE OF NEW ZEALAND’S FIRST SUSTAINABLE AND CARBON NEUTRAL LAND DEVELOPMENTS. Duffy created a range of logo concepts for New Zealand’s first sustainable and carbon neutral development, the $2 billion Five Mile Township project in Queenstown. The property development was to […]
BEECHNEST
Property brochure design & branding for nature lovers BEECHNEST IS A NEW PROPERTY DEVELOPMENT IN ST ARNAUD, ON THE SHORES OF LAKE ROTOITI AND AT THE GATES OF THE NELSON LAKES NATIONAL PARK. PROPERTY VENTURES SECURED THE SMALL AMOUNT OF DEVELOPMENT AVAILABLE TO THE AREA. HAVING WORKED WITH DUFFY DESIGN ON TWO PREVIOUS PROPERTY VENTURES, […]
SYDENHAM SQUARE
Housing development logo reflects inner-city living PROPERTY VENTURES SYDENHAM SQUARE BASED IN CHRISTCHURCH, NEW ZEALAND NEEDED A HOUSING DEVELOPMENT LOGO AND WORKED WITH DUFFY TO CREATE ONE. With Sydenham’s goal to create a community of like-minded people living in close proximity the mosaic had a great visual relationship. Sydenham Square is a mixed development of residential, […]
WAITAKERE CENTRAL
Business centre logo for Waitakere Central WAITAKERE CENTRAL IS A NEW ENVIRONMENTALLY SUSTAINABLE CIVIC CENTRE CONNECTED BY A LINK BRIDGE TO HENDERSON’S PUBLIC TRANSPORT INTERCHANGE INCORPORATING THE WESTERN RAILWAY LINE AND A BUS INTERCHANGE. Waitakere Central required a brand identity for its business centre, housing council, a new three storey library, offices and businesses right […]
WIRI TIMBER
Corporate brochure design allows Wiri Timber’s professionalism to shine through WIRI TIMBER APPROACHED DUFFY TO CREATE A CORPORATE BROCHURE THAT COULD BE USED TO SEND TO DISTRIBUTORS AND NEW CLIENTS The brochure needed to express what they were about, their approach and what sets them apart from the conglomerates of the NZ Timber industry such as […]
SOLID FLOORS
Company rebranding lifts team morale COMPANY REBRANDING FOR SOLID FLOORS A CONCRETE GRINDING AND FINISHING COMPANY TO POSITION THEM AS THE BEST AND MOST DESIRABLE IN THE INDUSTRY. Like many small businesses in New Zealand branding is often misunderstood. Solid Floors thought branding was just for the big guys, until they realised what a professional […]
ONE TO ONE HUNDRED
Custom logo design for Auckland 3D visualisation company STARTUP ARCHITECTURAL VISUALISATION FIRM ONE TO ONE HUNDRED CAME TO DUFFY FOR A CUSTOM LOGO DESIGN. THEY ALSO REQUIRED A STUNNING PORTFOLIO CASE TO HOUSE THEIR SHOWREEL AND ACCOMPANYING INFORMATION ABOUT THEIR 3D RENDERING SERVICES TO DIRECT MAIL FOR ARCHITECTS AND PROPERTY DEVELOPERS. The custom logo design […]
AUTOMAIL
Software branding and interface design that cleverly saves office time AUTOMAIL IS A UNIQUE PRODUCT OF ONE OF NEW ZEALAND’S LEADING MAILHOUSES. IT’S SOLUTION FOR BUSINESSES BOTH SMALL AND LARGE FOR CREATING COST SAVINGS. SAVING TIME AND STREAMLINING THE MAIL PROCESS FROM INVOICES, STATEMENTS AND WAGE SLIPS THROUGH TO DIRECT MAIL CAMPAIGNS. Automail direct allows […]
BEVIN WONG
Creative business cards create marketplace buzz SPECIALIST CONTRACT PROJECT MANAGER/CONSULTANT/ANALYST BEVIN WONG WANTED CREATIVE BUSINESS CARDS TO MAKE AN IMPRESSION IN THE MARKETPLACE. The business card creatively engineered to piece together the three key areas Bevin worked in – Project Management, Business Analysis, Process Re-engineering with the indentations of the pieces visible, just like on […]
BLANCHETT SKIN CARE
Skin care label design appeals to astute buyers BLANCHETT SKIN CARE WERE READY TO TAKE THEIR SKIN CARE LABEL DESIGN TO THE NEXT LEVEL OF SOPHISTICATION. Duffy created new labels created using hand drawn illlustrations of each of the main ingredients in each of their skin care labels. The labels were printed on clear label […]
AUCKLAND RUGBY
Funding proposal design for the future for Auckland rugby’s glory AUCKLAND RUGBY DESPERATELY NEEDED A FUNDING PROPOSAL DESIGN TO HELP THEM RAISE FUNDS TO BUILD A NEW TRAINING HOME TO RAISE AND SUPPORT THEIR GREAT PLAYERS. The Auckland Blues team gladly gave up their Eden Park home for the successful Rugby World Cup bid. However, […]
VERDO NAILS
Salon branding for Verdo Nails Parnell FORMERLY THE PARNELL NAIL STUDIO ON PARNELL ROAD, AUCKLAND. VERDO IS RENOWNED FOR THE BEST NAILS IN TOWN. IT’S BEEN NOMINATED FOR TOP SHOP SEVERAL TIMES AND ALSO HAS PARTNERED WITH NEW ZEALAND FASHION WEEK FOR THE PAST 3 YEARS. The salon branding and stationery needed to reflect their […]
CARROLLS
Transport web design moves a family transport company into a new age CARROLLS IS A FAMILY BUSINESS IN ITS SECOND GENERATION, WITH MANY OF THE SAME CUSTOMERS SINCE 1970. CARROLLS RELIES ON GOOD OLD FASHIONED SERVICE, RELIABILITY AND COMPETITIVENESS. Duffy was asked to rebrand and create a web design that held true to honesty, integrity […]
THE BRAT RACK
Kids clothing logo design exudes funs and youthfulness BOUTIQUE KIDS CLOTHING RETAIL STORE ‘THE BRAT RACK’ NEEDED A KIDS CLOTHING LOGO DESIGN TO APPEAL TO PARENTS FOR THEIR SHOP IN PARNELL, AUCKLAND. Duffy designed a simple timeless Black and White clothing brand design with elements of clothing, fun and youthfulness. Executed to reflect a child’s […]
DELLOWS KITCHEN
Cafe logo design – foodies up the game with sharp new look DELLOWS KITCHEN, ONE OF HERNE BAY’S BEST CAFES NEEDED A NEW CAFE LOGO DESIGN TO RAISE THE CALIBRE OF THE CAFE BRAND TO ALIGNMENT WITH THE QUALITY OF THEIR CUISINE. Dellows café logo design had become old and tired over the years and […]