THE LANE BOTANY
Shopping Mall Entrance Design for The Lane, Botany Town Centre THE SHOPPING MALL ENTRANCE DESIGN FOR ‘THE LANE’ AT THE BOTANY TOWN CENTRE WAS DELIVERED TO DUFFY AS A FAIRLY OPEN BRIEF! This blank canvas saw Duffy having to get inside the heads of the target market. Working out what was ‘cool’ in their worlds of […]
ESPRESSO ALLEY
Coffee shop logo for series of takeaway kiosks STANDING OUT FROM THE REST MEANT CREATING A COFFEE SHOP LOGO THAT WAS SIMPLE AND MEMORABLE. The Coffee shop logo design for Espresso Alley was designed to be used for a series of pop-up Espresso ‘pods’ throughout Auckland. The clean and simple design had a perfect fit with the white […]
HABIBI’S KEBAB
Foodcourt logo design for kebab shop AUTHENTIC MEDITERRANEAN FOOD CHEFS AT HABIBI’S KEBAB REQUIRED A FOODCOURT LOGO DESIGN FOR THEIR FOOD KIOSK IN THE BAYFAIR SHOPPING MALL, MOUNT MAUNGANUI. THE LOGO NEEDED TO COMMUNICATE THE AUTHENTICITY OF THE FOOD AND THE RIGHT ETHNIC FEEL. This project also combined Duffy’s interior design input to achieve a modern yet […]
BREAD LOAFER
Bread loafer Bakery Branding OH WHAT A FUN PROJECT TO MODERNISE THE BREAD LOAFER’S BRANDING AND CREATE A STUNNINGLY SIMPLE MALL KIOSK DESIGN. It was time to sharpen up the Bread Loafer’s image with him moving into his new mall kiosk at The Plaza in Palmerston North. The new modern brand identity for his bakery and mall […]
ACG SENIOR COLLEGE
ACG Senior College Ads – Student driven School Advertisement EDGEY CITY FEELING COMBINED WITH SOPHISTICATION AND INTELLIGENCE UNDERLINE A SCHOOL ADVERTISEMENT CAMPAIGN TO APPEAL TO OTHER TEENS WANTING MORE FROM SCHOOL. ACG Senior College isn’t your average private school. For starters it’s the last three years of high school (Y11-13), it’s co-ed, it’s in the middle […]
PANI PURI
Restaurant Branding for New Zealand’s first Indian Street Food GETTING THE STREET FOOD FEELING ACROSS IN A MALL ENVIRONMENT WITH STRICT RULES AROUND VISUALS, EQUALLED SOME VERY CREATIVE THINKING. While there are many Indian restaurants and takeaways across New Zealand, this is the first in the street food style and also the First Indian street food to […]
EMILY JOLIE
Aromatherapy branding – A range of room spray bottle label designs WITH AN EYE FOR WITTY AND WHIMSICAL A NEW AROMATHERAPY BRAND OF ROOMS SPRAYS NEEDED A SLIGHTLY TONGUE IN CHEEK YET SOPHISTICATED BOTTLE LABEL DESIGN. With names like Magic Mist, Untamed Optimist, Love in a Mist and Deep Dreamist, it’s hard not to have your […]
CHIRO PRACTIC SYNERGY
Brand Identity Design for Chiropractic Clinic DUFFY DESIGN HAS MOVED A CHIRO CLINIC FROM A MID 1980’s LOGO TO A MODERN AND APPEALING BRAND IDENTITY FOR 2015 – WELCOME CHIRO PRACTIC SYNERGY. The essence of the design was sparked by two things. Firstly, the clinic’s favourite reception bloom, the orchid and secondly the symbol of […]
SUZANNE TURLEY LANDSCAPES
Landscapes Logo for Auckland’s very best SUZANNE TURLEY LANDSCAPES NEEDED A FRESH LOGO TO ALIGN WITH THE CALIBRE OF THEIR LEADING WORK. Suzanne Turley had formerly branded her business as STL, but felt it was time to move away from this abbreviation as a visual identity. Yes it was short and snappy – but as […]
HEART ETHICAL
Customise fabric designs to your Heart’s content on customised website THE MANAGING DIRECTOR OF HEART ETHICAL HAD PREVIOUSLY WORKED WITH DUFFY ON UNRELATED PROJECTS AND KNEW THAT DUFFY WAS THE BEST DESIGNER TO CREATE A UNIQUE CUSTOMISED WEBSITE FOR TEXTILE DESIGN. THE WEBSITE NEEDED THE COMPLETE PACKAGE – LOOKS AND FUNCTIONALITY. The design for the […]
NUTTZ
Food package design shows sense of humour DUFFY HAS A LONG WORKING RELATIONSHIP WITH NUTTZ, FROM THEIR START UP SEVERAL YEARS AGO TO TODAY. DURING THAT TIME DUFFY HAS CREATED THE BRAND, BRAND IDENTITY, FOOD PACKAGE DESIGN, EMAIL MARKETING AND EVENT STAND DESIGN. Working across the various marketing channels has been extremely satisfying for Duffy. […]
NORTHCOTE CENTRAL
Town centre brand design harmoniously blends cultures NORTHCOTE IS DUFFY’S LOCAL, IN HOLDING THIS CONNECTION CLOSE TO HEART DUFFY CREATED A TOWN CENTRE BRAND DESIGN TO CELEBRATE ITS DIVERSITY AND INCLUSIVITY. The centre with its transport interchange, library citizens advice bureau community constable was to be branded as Northcote Central, which would also clearly define […]
BY DESIGN
Landscape architect logo design with a refreshingly different colour palette AUCKLAND LANDSCAPE ARCHITECT JANE MCGUFFIE FROM BYDESIGN WANTED TO MODERNISE HER COMPANY BRANDING. THE BRIEF WAS TO MAKE THE LOGO LOOK A LITTLE BIT RETRO AND TO PUSH OUTSIDE THE TRADITIONAL GREEN COLOUR PALETTE OF THE MAJORITY OF LANDSCAPE COMPANIES. Duffy worked through the day […]
MICHELLE MOIR, PHOTOGRAPHER
New brand identity reflects portrait photographers style MICHELLE MOIR’S THRIVING PHOTOGRAPHY BUSINESS OF 20 YEARS HAD A WEBSITE AND BRAND THAT FAILED TO ALIGN SUCCESSFULLY WITH HER BUSINESS. IN HER PHOTOGRAPHY SHE SEAMLESSLY DRILLS DOWN TO REVEAL THE ESSENCE OF CHILDREN, FAMILIES AND ELDERS IN HER TIMELESS IMAGES. Duffy Design undertook a new brand design […]
GOODNESS THERAPY
Retail brand design crosses cultural aesthetics GOODNESS THERAPY APPROACHED DUFFY DESIGN TO CREATE A RETAIL BRAND DESIGN FOR THEIR NEW BOTANY STORE. THE BRAND DESIGN NEEDED TO APPEAL TO BOTH THEIR ASIAN AND EUROPEAN CLIENTS, AND THE BRAND WAS TO BE IN A RESTRICTED COLOUR PALETTE OF BLACK AND WHITE. Duffy created a retail brand […]
YELLOW DIAMONDS
Test excerpt copy in here, Test excerpt copy in here, Test excerpt copy in here, Test excerpt copy in here, te
HOUSE OF NAUTICA
Company rebrand for House of Nautica HOUSE OF NAUTICA BASED IN AUCKLAND NEW ZEALAND NEEDED A COMPANY REBRAND TO RAISE THE CALIBRE OF THEIR BRAND TO ALIGN WITH THEIR AWARD-WINNING MULTI-MILLION DOLLAR MASONRY HOMES THEY BUILD. They called upon Duffy to work on their company rebranding, new logo redesign, marketing collateral design and their new […]
THE BOATSHED
Hotel branding & web design for boutique island accommodation WAIHEKE’S BOATSHED HOTEL OFFERS BOUTIQUE ACCOMMODATION AND FINE DINING. RANKED AS ONE OF THE BEST IN THE WORLD, THEIR NEW HOTEL BRANDING REFLECTING THE ARCHITECTURE REMINISCENT OF THE ICONIC BOATSHEDS DOTTED ALONG THE NEW ZEALAND COASTLINE. Duffy was asked to create a new branding that reflected […]
BATCH WINERY
Wine branding for a unique batch of wines BATCH WINERY IS SITED IN THE THOMAS ESTATE VINEYARDS ON WAIHEKE ISLAND. THE BOUTIQUE VINEYARD SPECIALISES IN SMALL-LOT WINES. Batch owners commissioned Duffy to create the winery branding for the vineyard. The branding design work ranged from the coloured panels that wrap an exterior portion of the […]
NUFFIELD ST CAFE
Cafe logo design & interior graphics for Nuffield St hot spot A TRULY MEMORABLE CAFE OOZING WITH GRAPHICALLY DESIGNED PERSONALITY FROM THE CAFE LOGO DESIGN TO THE TALKING CUPS THAT NATTER FROM DAYLIGHT TO DUSK! Nuffield Street in Newmarket is known as the one of “the” streets for shopping and dining in the vibrant precinct. […]
THE RUB
Store branding & retail graphics for The Rub RETAIL STORE BRANDING FOR THE RUB – A STUNNING NEW DROP-IN HEALTH MASSAGE ADDITION TO BROADWAY, NEWMARKET, AUCKLAND. Duffy designed the retail branding including the logo design, customer loyalty card design, store lightboxes and window graphics. The brand identity, a fusion of a ‘tree’ design that was […]
MANUKAU SUPA CENTRE FOOD PAVILION
Manukau Supa Centre’s food court branding – A melting pot of food and culture WHEN THE SUPA CENTRE DECIDED TO UPDATE ITS FOOD COURT AREA AND FACILITIES THEY ASKED DUFFY TO DEVELOP THE DESIGN OF THE FOOD COURT BRANDING AND GRAPHICS THAT REFLECTED THE MELTING POT OF FLAVOURS IN THE FOOD PAVILION. The food court […]
TEED ST LARDER
Cafe brand identity for a larder like no other WHEN TEED ST LARDER TOOK OVER THE COLUMBUS CAFE IN NEWMARKET AUCKLAND THEY COMMISSIONED DUFFY TO WORK ON THEIR NEW CAFE BRAND IDENTITY. It was vital that the cafe logo design would work on black awnings for the cafe signage design on the outside and in […]
ASPEC CONSTRUCTION
Modernising of brand identity across website, proposal, template and interior design. DUFFY DESIGN WAS BOUGHT ON BOARD TO REFRESH AND MODERNISE THE BRAND DESIGN OF ASPEC, ONE OF NEW ZEALAND’S LEADING COMMERCIAL CONSTRUCTION COMPANIES. IN THIS INDUSTRY WORK IS OFTEN WON THROUGH A TENDERING PROCESS, SO THE LOOK AND FEEL NEEDED TO BE BANG-ON. Duffy […]
GRAYSON ENGINEERING
Logo for construction company thoroughly reflects Grayson NEW LOGO FOR CONSTRUCTION COMPANY GRAYSON MARKET LEADERS IN STEEL CONTRUCTION IN NEW ZEALAND. Their former 35yr ‘cog’ business logo design just didn’t represent this impressive company. Duffy’s process to create the new logo design for construction company Grayson involved a real investigation into the common shapes and patterns […]
LA COURONNE CAKE BOUTIQUE
Cake bakery logo design for favourite Auckland CBD boutique QUIRKY CAKE BAKERY LOGO DESIGN FOR LA COURONNE, AN UNFORGETTABLE CAKE BOUTIQUE IN AUCKLAND’S CBD. Duffy was approached to design a cake bakery logo design for this impressive cake boutique in Lorne St, Auckland. With a mouth-watering menu of tempting baking, from traditional Taiwanese flavours to […]
THE LIBRARY CAFE
Cafe branding for Auckland’s stunning central library CAFE BRANDING FOR THE LIBRARY CAFE SITUATED IN A TRULY UNIQUE LOCATION IN ONE OF AUCKLAND’S MOST FINELY RESTORED BUILDINGS, THE FORMER OLD LIBRARY! The Library daytime cafe and function venue accommodates children so they can successfully entertain themselves whilst you have a meal out. Duffy worked with […]
THE MORTGAGE SUPPLY CO
New brand design aligns to innovative approach to mortgage and insurance FORMER FRANCHISE OWNER OF ‘AUCKLAND HOME LOANS’ WAS READY TO GO OUT ON THIS OWN. HE HAD AN INNOVATIVE APPROACH TO MORTGAGES AND INSURANCE AND NEEDED A NEW BRAND DESIGN TO REFLECT THIS. Bringing Duffy on board from the get-go and Duffys Brand Specialist […]
MUMMII
Membership web site design personalised for emotional connection MEMBERSHIP WEBSITE FOR MUMS & BUBS PROVIDES DESIGNER GEARS FOR DISCOUNTED RATES. Duffy was engaged to produce a brand and membership website design that was professional but personal for the newly formed company, Mummii. Mummii specifically targeted the Mums & bubs market with designer products available at […]
CHINCHILLA
Branding pet products & luxury pet-wears for the perfect pooch DESIGNER BRAND GOES TO THE DOGS. Duffy worked with Chinchilla to create a new high-end pet wear brand. Sourcing inspiration and commonality from high-end fashion labels Duffy employed a classic font in an emblem design. The fun aspect of the brand came with the emblem […]
AMBER CARROLL
Makeup artist website design and branding showcase work AMBER CARROLL, A LEADING NEW ZEALAND FASHION MAKE UP ARTIST REQUIRED A MAKEUP ARTIST WEBSITE DESIGN AND BRANDING TO SHOW CLIENTS WHAT HER WORK WAS ALL ABOUT. The design of the site is based on a ‘double-page spread’ layout, as the majority of Amber’s work is published in […]
ALIZARIN DESIGN
Interior design website design goes room by room FABRICS ARE A HUGE PART OF INTERIORS THIS INTERIOR DESIGN WEBSITE DESIGN AND LOGO DESIGN FOR ALIZARIN USES THE BEAUTY OF THE SELVAGE EDGE AS IT’S CREATIVE With a pile of fabrics at hand from Interior Designer Ali Daniell the new Alizarin brand evolved. Each fabric was […]
ARCHITECTURE SMITH + SCULLY
Architecture branding shows personality plus INNOVATIVE ARCHITECTURE FIRM, SMITH AND SCULLY AND DUFFY HAVE A WORKING HISTORY TOGETHER. DUFFY HAD DONE THEIR ORIGINAL WEBSITE, AND NOW WAS CALLED BACK TO REBRAND AND FLOW THIS THROUGH TO A NEW WEBSITE. One of the features of Carolyn Smith and Hilary Scully is their personalised approach. This is […]
BEWEB
Translucent business cards add punch to brand WANT TO BE TRULY REMEMBERED – TRANSLUCENT BUSINESS CARDS REALLY DO MAKE AN IMPACT! Beweb one of Auckland’s top website development companies came to Duffy wanting a new brand for their business. The first and most important item was a memorable business card design – the solution a business […]
747 – MEADOWBANK PODIATRY
Product label design & clinic branding for local podiatrist MEADOWBANK PODIATRY WERE REBRANDING TO PODIATRY @ 747 AND REQUIRED NEW CLINIC BRANDING & A PRODUCT LABEL DESIGN FOR THEIR PRIVATE COSMETIC LABEL. Based at 747 Remuera Rd, Auckland, Meadowbank Podiatry had decide to commission Duffy to create the new clinic branding ‘Podiatry @ 747’. Using […]
TRAVEL TRAINERS
New travel brand – for the true Kiwi experience PASSIONATE OE GURU GRANT CURRIE CAME TO DUFFY TO CREATE A NEW TRAVEL BRAND AND WEBSITE TO TRAIN TRAVELLERS ON BEING PREPARED FOR THEIR ADVENTURES ABROAD AND TO TRAIN INBOUND TRAVELLERS ON HOW TO EXPERIENCE NEW ZEALAND ‘IN THE SHOES OF A LOCAL’. This new travel […]
SPORT WAITAKERE
New logo design for Waitakere’s sporting community SPORT WAITAKERE, A NOT FOR PROFIT REGIONAL SPORTS TRUST, NEEDED A NEW LOGO DESIGN. This community organisation that helps create and maintain a healthy and active well being for West Aucklanders needed their new community brand to be visually inclusive of all sports and to have a Waitakere […]
CRAGGY RANGE
Property branding for exclusive Tukituki subdivision CARTER HOLT HARVEY APPROACHED DUFFY TO CREATE PROPERTY BRANDING FOR A LIFESTYLE LAND SUBDIVISION IN HAVELOCK NORTH, NEW ZEALAND OVERLOOKING THE TUKITUKI RIVER AND TE MATA PEAK. The challenge with this project was that the entire area was still pine forest making it impossible for us to photograph the […]
FIVE MILE
Property development logo for eco-friendly development PROPERTY DEVELOPMENT LOGO DESIGN FOR FIVE MILE, QUEENSTOWN ONE OF NEW ZEALAND’S FIRST SUSTAINABLE AND CARBON NEUTRAL LAND DEVELOPMENTS. Duffy created a range of logo concepts for New Zealand’s first sustainable and carbon neutral development, the $2 billion Five Mile Township project in Queenstown. The property development was to […]
BEECHNEST
Property brochure design & branding for nature lovers BEECHNEST IS A NEW PROPERTY DEVELOPMENT IN ST ARNAUD, ON THE SHORES OF LAKE ROTOITI AND AT THE GATES OF THE NELSON LAKES NATIONAL PARK. PROPERTY VENTURES SECURED THE SMALL AMOUNT OF DEVELOPMENT AVAILABLE TO THE AREA. HAVING WORKED WITH DUFFY DESIGN ON TWO PREVIOUS PROPERTY VENTURES, […]
SYDENHAM SQUARE
Housing development logo reflects inner-city living PROPERTY VENTURES SYDENHAM SQUARE BASED IN CHRISTCHURCH, NEW ZEALAND NEEDED A HOUSING DEVELOPMENT LOGO AND WORKED WITH DUFFY TO CREATE ONE. With Sydenham’s goal to create a community of like-minded people living in close proximity the mosaic had a great visual relationship. Sydenham Square is a mixed development of residential, […]
WAITAKERE CENTRAL
Business centre logo for Waitakere Central WAITAKERE CENTRAL IS A NEW ENVIRONMENTALLY SUSTAINABLE CIVIC CENTRE CONNECTED BY A LINK BRIDGE TO HENDERSON’S PUBLIC TRANSPORT INTERCHANGE INCORPORATING THE WESTERN RAILWAY LINE AND A BUS INTERCHANGE. Waitakere Central required a brand identity for its business centre, housing council, a new three storey library, offices and businesses right […]
SOLID FLOORS
Company rebranding lifts team morale COMPANY REBRANDING FOR SOLID FLOORS A CONCRETE GRINDING AND FINISHING COMPANY TO POSITION THEM AS THE BEST AND MOST DESIRABLE IN THE INDUSTRY. Like many small businesses in New Zealand branding is often misunderstood. Solid Floors thought branding was just for the big guys, until they realised what a professional […]
ONE TO ONE HUNDRED
Custom logo design for Auckland 3D visualisation company STARTUP ARCHITECTURAL VISUALISATION FIRM ONE TO ONE HUNDRED CAME TO DUFFY FOR A CUSTOM LOGO DESIGN. THEY ALSO REQUIRED A STUNNING PORTFOLIO CASE TO HOUSE THEIR SHOWREEL AND ACCOMPANYING INFORMATION ABOUT THEIR 3D RENDERING SERVICES TO DIRECT MAIL FOR ARCHITECTS AND PROPERTY DEVELOPERS. The custom logo design […]
AUTOMAIL
Software branding and interface design that cleverly saves office time AUTOMAIL IS A UNIQUE PRODUCT OF ONE OF NEW ZEALAND’S LEADING MAILHOUSES. IT’S SOLUTION FOR BUSINESSES BOTH SMALL AND LARGE FOR CREATING COST SAVINGS. SAVING TIME AND STREAMLINING THE MAIL PROCESS FROM INVOICES, STATEMENTS AND WAGE SLIPS THROUGH TO DIRECT MAIL CAMPAIGNS. Automail direct allows […]
NEW ZEALAND CORD BLOOD FOUNDATION
Foundation logo design supports life from beginning to end THE CORD BLOOD FOUNDATION WANTED TO CREATE A TRUST TO SUPPORT FAMILIES THAT COULDN’T AFFORD CORD BANKING AND THOSE WHO WANTED TO USE THEIR CORD BANK. THE OTHER AIM OF THE TRUST WAS TO ALSO HELP WITH FUNDING RESEARCH. Duffy Design created the foundation logo design […]
DECE DESIGN
An interior design logo design with a bold and distinct edge INTERIOR DESIGNER WANDA SZYCHOWSKA WORKED WITH DUFFY TO CREATE HER NEW INTERIOR DESIGN LOGO DESIGN FOR HER COMPANY DECE DESIGN. Szychowska’s Interior Designers logo needed to reflect her strikingly unique interior design style. The logo was designed in a classic black square with the logo […]
BEVIN WONG
Creative business cards create marketplace buzz SPECIALIST CONTRACT PROJECT MANAGER/CONSULTANT/ANALYST BEVIN WONG WANTED CREATIVE BUSINESS CARDS TO MAKE AN IMPRESSION IN THE MARKETPLACE. The business card creatively engineered to piece together the three key areas Bevin worked in – Project Management, Business Analysis, Process Re-engineering with the indentations of the pieces visible, just like on […]
VERDO NAILS
Salon branding for Verdo Nails Parnell FORMERLY THE PARNELL NAIL STUDIO ON PARNELL ROAD, AUCKLAND. VERDO IS RENOWNED FOR THE BEST NAILS IN TOWN. IT’S BEEN NOMINATED FOR TOP SHOP SEVERAL TIMES AND ALSO HAS PARTNERED WITH NEW ZEALAND FASHION WEEK FOR THE PAST 3 YEARS. The salon branding and stationery needed to reflect their […]
CARROLLS
Transport web design moves a family transport company into a new age CARROLLS IS A FAMILY BUSINESS IN ITS SECOND GENERATION, WITH MANY OF THE SAME CUSTOMERS SINCE 1970. CARROLLS RELIES ON GOOD OLD FASHIONED SERVICE, RELIABILITY AND COMPETITIVENESS. Duffy was asked to rebrand and create a web design that held true to honesty, integrity […]